Retention Manager
Are you ready to join a team of outstanding professionals at Aristocrat, a global leader in gaming content and technology? As a Retention Manager, you will lead efforts to improve customer engagement, dedication, and lifetime value within our marketing department. This dynamic and strategic role will enable you to collaborate with top-tier experts, implement the latest tools, and make a significant impact on our customer retention strategies. If you are ambitious and thrive in a fast-paced, innovative environment, we want you to be part of our journey to deliver world-class gaming experiences!
- Manage the digital marketing retention activities of the company partners, ensuring alignment with the overarching marketing strategy and plans.
- Define and strengthen the brand's positioning, voice, and identity across all digital channels, maintaining a consistent brand messaging and visual identity.
- Develop and implement retention marketing strategies to increase customer engagement and reduce churn using tools like Xtreampush.
- Monitor and analyze customer behavior to segment audiences for more effective targeting and personalized marketing campaigns.
- Plan, complete, and optimize retention marketing campaigns across email, SMS, push notifications, Weblayers, and other digital channels using Bloomreach.
- Collaborate with content and design teams to build compelling marketing materials and conduct A/B testing to improve campaign performance.
- Map and optimize the customer journey, implementing automated workflows and personalized communication strategies.
- Cooperate with the acquisition marketing team to provide a complete customer experience and ensure campaign optimization within agreed objectives.
- Conduct competitive research and analysis to inform retention strategies and complete sports-related tasks such as setting up tournaments and managing player payments.
- Work with the team to develop relevant marketing and measurement tools, preparing comprehensive reports on performance and return on investment.
- A hands-on professional with 3+ years of experience in digital marketing with a focus on customer retention.
- Native Spanish speaker with C2 level English proficiency.
- Proven experience with online retention solutions and platforms, including email and SMS marketing.
- Strong analytical skills and experience with data analysis and reporting tools.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- Experience with back-end solutions, segmentation tools, and an advantage if familiar with HTML and/or data management tools.
- Ready to work overtime and travel as needed, with flexibility to work with partners in different time zones.
- Excellent written and verbal communication skills, with a friendly and professional demeanor.
- Highly organized with outstanding time-management skills, growing in a dynamic work environment while maintaining high member service levels.
Aristocrat Leisure Limited is an Australian gaming and technology company and one of the world's largest providers of gambling products. Listed on the Australian Securities Exchange and headquartered in Sydney, it designs and manufactures electronic gaming machines and casino-management systems, and runs sizeable online real-money gaming (Aristocrat Interactive) and mobile games (Pixel United) businesses. Founded in 1953, the group employs more than 7,000 people across over 20 locations worldwide. It is the largest gaming-machine manufacturer in Australia and among the biggest slot-machine makers globally.
