B2B Marketing Manager
Description
Are you GAME to JOIN US and be our new B2B Marketing Manager? Pascal Gaming is on a search for a new player to join our team.
Responsibilities
- Lead Generation & Funnel Management: Design, implement, and optimize B2B marketing funnels to consistently generate qualified leads
- Strategic Planning: Align marketing initiatives with sales goals to improve MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rates
- Relationship-Driven Initiatives: Develop, coordinate, and execute marketing activities including exclusive events, business trips, hospitality activities, and participation in major regional exhibitions
- Digital Campaign Execution: Manage and optimize performance across platforms such as Zoho, Google Ads, LinkedIn Ads, and other essential marketing tools
- Content Strategy & Analytics: Create engaging content and analyze industry trends while monitoring campaign metrics to measure and improve ROI
- Sales Alignment: Collaborate closely with sales teams to build relationships with key commercial partners and enhance overall marketing impact
- PR & Review Platforms: Coordinate PR activities and manage official postings on industry review websites
Requirements
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field
- 2+ years of experience in B2B marketing or sales management (preferably within the IT or Fintech sectors
- Prior experience in the iGaming or gaming industry is a significant plus
- B2B Expertise: Proven experience in marketing or sales, specifically within professional B2B environments
- Technical Proficiency: Hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho), digital marketing tools, and data analysis
- Strategic Problem Solving: Ability to think strategically to solve complex sales problems and align with long-term commercial objectives
- Agility & Communication: Strong communication skills with the agility to adapt to fast-paced industry shifts
- Linguistic Proficiency: Fluency in English is required for international partner communication and global campaign management
- Strategic Thinking: Ability to align creative marketing with hard sales targets
- Collaborative Mindset: Building strong internal bridges between Marketing and Sales departments
- Accountability: Taking full ownership of the lead lifecycle from generation to conversion
About SoftConstruct
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.