Head of Brand
At VBET, we don’t just play the game; we aim to define the culture surrounding it. We are looking for a visionary Head of Brand to act as the architect of our global identity. Your mission? To ensure VBET isn't just a choice in the iGaming world, but a powerhouse in the broader entertainment and media landscape. As the Head of Brand, you will own and drive the global VBET brand positioning. You will be the bridge between HQ strategy and regional execution, ensuring that whether a player is in Armenia or anywhere else across our global GEOs, the brand experience is seamless, premium, and resonant. You’ll move beyond simple performance acquisition to build long-term brand equity and trust.
- Define and continuously evolve the global VBET brand strategy and positioning to stay ahead of market trends
- Own and enforce brand guidelines, acting as the central authority to ensure consistency across all regions and channels
- Lead the development of high-impact brand campaigns and compelling brand storytelling that cuts through the noise
- Coordinate and align PR, SERM (Search Engine Reputation Management), brand marketing, and influencer strategies
- Work hand-in-hand with Design, Product, Performance Marketing, and Regional teams to integrate the brand into every touchpoint
- Curate and supervise global and regional brand studies, tracking awareness, perception, and brand equity metrics to make data-driven decisions
- 5+ years of brand marketing experience (minimum 3 years in the iGaming industry)
- Experience managing global brands or multi-market brand systems
- Proven experience working with cross-functional teams (design, product, performance)
- Strong background in brand strategy, storytelling, and campaign development
- Experience with brand research, consumer insights, and brand tracking studies
- The opportunity to shape the identity of a major global player in the digital marketing and iGaming space
- Opportunity to lead global brand and media operations
- Collaborative and data-driven environment
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.
