Influence Manager
As the Influencer Manager, you will be the primary architect of VBET’s influencer ecosystem. This role is about more than just "posts", it’s about building a scalable network of creators, talent agencies, and partners who resonate with our brand’s identity. Whether it's a global creator partnership or a niche community activation, you will ensure VBET is seen, heard, and trusted across all social platforms.
- Develop and execute a global influencer marketing strategy that scales across our priority GEOs
- Identify, onboard, and manage relationships with high-impact influencers, talent agencies, and digital communities
- Launch brand-led collaborations and awareness-driven campaigns that cut through the noise of traditional marketing
- Work closely with the Performance Marketing teams to ensure brand-led influencer activities align with and support acquisition goals
- Foster a creator-friendly environment where partners feel empowered to represent VBET authentically
- Manage influencer contracts, deliverables, and campaign performance tracking to ensure maximum ROI
- Stay ahead of social platform shifts and emerging creator trends to keep VBET at the forefront of media culture
- 3+ years of experience in influencer marketing or partnerships
- Minimum 1 year of experience in the iGaming industry
- Strong understanding of creator ecosystems and social platforms
- Experience managing influencer collaborations and brand campaigns
- Ability to work closely with performance marketing teams
- Experience working with agencies, talent managers, and creators
- Strong negotiation and relationship management skills
- The opportunity to shape the identity of a major global player in the digital marketing and iGaming space
- Opportunity to lead global brand and media operations
- Collaborative and data-driven environment
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.
