Internal Events & BTL Coordinator
SoftConstruct is on a search for a new player to join our team as an Internal Events & BTL Coordinator. This role involves planning, organizing, and executing internal corporate events, as well as developing and implementing Below-the-Line (BTL) marketing campaigns and brand activations. The coordinator will also support sponsorship and partnership management, oversee event logistics and budgets, and contribute to enhancing brand experience and community engagement, leveraging emerging trends in Web3, iGaming, and IT industries.
- Assist in planning, organizing, and executing internal corporate events, including product launches, and networking sessions
- Coordinate with internal stakeholders to ensure smooth event execution and maximum engagement
- Support logistics, including venue selection, catering, branding, and guest management
- Assist in developing and executing BTL campaigns, brand activations, and direct consumer engagement activities
- Work closely with the marketing team to implement experiential marketing strategies
- Ensure promotional materials and brand messaging align with the company’s goals
- Assist in identifying and managing sponsorship opportunities and strategic partnerships
- Support the negotiation process and maintain relationships with sponsors and industry stakeholders
- Track sponsorship performance and prepare post-event reports
- Coordinate event logistics, including vendor management, travel arrangements, and event setup
- Assist in tracking event budgets, ensuring cost-effective solutions without compromising quality
- Gather feedback from attendees and stakeholders to improve future events
- Ensure internal events and activations contribute to a strong corporate culture and brand presence
- Foster a positive experience for employees, partners, and stakeholders through engaging activities
- Leverage emerging trends in Web3, iGaming, and IT industries to enhance event impact
- Bachelor’s degree in Event Management, Marketing, Business Administration, or a related field
- At least 2 years of experience in event coordination, BTL marketing, or sponsorships, preferably in IT industry
- Exposure to corporate events, brand activations, and experiential marketing campaigns.
- Basic understanding of event planning, sponsorship management, and BTL marketing strategies.
- Proficiency in event management tools, CRM platforms, and budgeting software.
- Good project management and organizational skills.
- Knowledge of branding, audience engagement, and promotional tactics is a plus.
- Excellent communication and interpersonal skills.
- Ability to multitask and work under tight deadlines.
- Strong problem-solving and organizational abilities.
- Creativity and adaptability in a fast-paced industry.
- Open to travel for event coordination and activations.
- Knowledge of English and Armenian languages
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.