Insight Analyst
As an Insight Analyst, you'll turn data into actionable insights that drive performance across the business. You'll work with teams like marketing, product, and operations to uncover trends and influence decisions - not just report on what's already happened. This is a commercial, forward-looking role at the heart of a growing analytics function in the gambling industry, where speed, accuracy, and strategic impact matter.
- Write SQL queries across large datasets to derive actionable insight
- Develop engaging Power BI dashboards using DAX and Power Query
- Support A/B testing and experiment analysis to evaluate the impact of marketing and product changes
- Monitor and analyse customer behaviour to identify segments, trends, and retention/acquisition opportunities
- Identify emerging patterns in player behaviour and product usage
- Deliver clear insights to stakeholders that inform real business action
- Work cross-functionally to support marketing, product, and customer performance
- Contribute to a proactive, insight-led culture
- Bachelor’s degree in mathematics, physics or a related field (required)
- Excel skills (preferred)
- Power BI/SQL/Coding skills (desirable)
- Analytical mindset with attention to commercial context (required)
- A self-starting approach to spotting trends and making recommendations (required)
- Comfortable working in a fast-paced, data-rich environment (required)
- A competitive rate of pay and pension contribution (£29,000 - £30,000)
- Generous discretionary bonus schemes, incentives and competitions
- An annual leave entitlement that increases with length of service
- Access to an online GP 24/7, 365 days a year for you and your immediate family
- Employee wellbeing support through our Employee Assistance Programme
- Enhanced Maternity & Paternity Pay
- Long Service Recognition
- Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.
Betfred is a betting and gaming company that has operated for over 50 years, founded by Fred and Peter Done. It runs more than 1,300 betting shops and employs around 9,500 people, combining a large retail estate with online sports betting and gaming. In 2019 it entered the US sports betting market as Betfred Sportsbook, now operating in several states, and has established a presence in South Africa, where it holds a majority stake in the online betting company LottoStar. Headquartered in Warrington, England, Betfred emphasises customer service and responsible gambling across its operations.