Marketing Executive – Gaming
We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Gaming products. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration. If you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.
- Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences.
- Map content distribution across various CRM channels to maximise engagement and reach.
- Stay updated on industry trends and competitor activities to identify opportunities for improvement.
- Develop innovative and effective content and promotional concepts aligned with business objectives.
- Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns.
- Create design briefs for graphic designers to ensure marketing content is visually appealing.
- Write compelling copy that captures attention and conveys the marketing message effectively.
- Ensure the execution and delivery of CRM & promotional content is on time and to a high standard.
- Write promotional terms and conditions in line with the department guidelines and ensure appropriate sign offs are obtained.
- Ensure promotional activity is always executed and fulfilled accurately and in line with agreed budgets.
- Utilising BI data models, identify the most effective channels for content distribution based on target audience characteristics.
- Optimise the channel mix to maximise content visibility, engagement, and conversions.
- Analyse channel performance metrics and make data-driven decisions for optimization.
- Conduct A/B tests to evaluate the effectiveness of different content & communication approaches.
- Continuously refine content and communication strategies based on test results and feedback.
- Ensure all campaign and communication sign off processes are followed.
- Maintain a consistent tone of voice across all communications and ensure brand and tone of voice guidelines are followed.
- Personalise channels and messaging based on target audience segments and their preferences.
- Educated to degree level or equivalent, ideally in a Business or Marketing related subject. (required)
- Excellent written and verbal communication skills. (required)
- Proficiency in copywriting and creating engaging content. (required)
- Knowledge of CRM channels and platforms. (required)
- Ability to analyse campaign data and make data-driven decisions. (required)
- Creative mindset with a keen eye for design and aesthetics. (required)
- Strong organisational and project management skills. (required)
- Ability to work collaboratively in a fast-paced team environment. (required)
- Experience delivering promotions and/or campaigns for Gaming products and knowledge of back office systems. (preferred)
- Passionate about the Betting and Gaming Industry and our Customers. (required)
- Proactive & Innovative. (required)
- Smart & Presentable. (required)
- Punctual & Organised. (required)
- Detail Orientated. (required)
- Professional. (required)
- Benefit from bonuses, incentives, retail discount vouchers and more.
- Monthly pension contributions.
- Enhanced maternity & paternity pay.
- A long-service recognition programme and life milestone rewards.
- A recognition scheme to earn and convert points to spend with over 700 retailers.
- A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
- Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.
- Access to further training and development opportunities.
Betfred is a betting and gaming company that has operated for over 50 years, founded by Fred and Peter Done. It runs more than 1,300 betting shops and employs around 9,500 people, combining a large retail estate with online sports betting and gaming. In 2019 it entered the US sports betting market as Betfred Sportsbook, now operating in several states, and has established a presence in South Africa, where it holds a majority stake in the online betting company LottoStar. Headquartered in Warrington, England, Betfred emphasises customer service and responsible gambling across its operations.
