Marketing Ops Manager
The Marketing Operations Manager is responsible for driving operational excellence across the digital marketing function, ensuring marketing technology, customer journeys, testing frameworks, and campaign execution are optimised to deliver measurable business growth. Working cross-functionally with CRM, Product, Data, Commercial, and Technology teams, this role will lead the development, implementation, and continuous improvement of key marketing operational processes, customer experiences, and marketing technology platforms. The successful candidate will combine strong project management, stakeholder management, marketing technology expertise, and analytical capabilities to identify opportunities, improve efficiency, and maximise return on investment across digital marketing initiatives. Reporting to the Head of marketing Operations this is a key role in digital marketing to deliver ongoing growth and success.
- Coordinate and manage the Optimizely testing process across digital marketing channels.
- Support the development and maintenance of the onsite testing roadmap, ensuring tests are prioritised based on business objectives, customer value, and available resources.
- Manage the implementation, deployment, tracking, and reporting of experiments, ensuring testing activities are delivered accurately and on time.
- In collaboration with Product, UX, Analytics, CRM, and Commercial teams to identify optimisation opportunities and convert insights into actionable testing plans.
- Promote testing best practices and ensure learnings are documented and shared with relevant stakeholders.
- Support the proof of concept (POC), testing, implementation, and rollout of gamification products and capabilities.
- Oversee reporting on agreed success metrics to measure customer engagement, performance, and ROI.
- Coordinate with vendors and internal stakeholders to ensure contractual changes and operational requirements are completed through the appropriate approval processes.
- Identify opportunities to improve operational efficiency and maximise value from third-party partnerships.
- Manage the delivery of the Movable Ink development roadmap across marketing channels.
- Coordinate implementation activities with CRM, Technology, and Data teams to ensure successful deployment of new capabilities.
- In collaboration with CRM, support the development and prioritisation of personalisation use cases that enhance customer engagement and campaign performance.
- Monitor campaign results and provide recommendations for optimisation based on performance data and customer insights.
- Work closely with CRM teams to ensure personalisation initiatives align with broader customer engagement objectives.
- Manage the operational delivery of the welcome offer crediting journey and associated processes.
- Coordinate the implementation of new customer offers, ensuring all data, systems, and operational requirements are identified and delivered.
- Partner with Product and Customer Onboarding teams to support customer journey improvements and ensure marketing requirements are considered in future developments.
- Support the testing, rollout, and optimisation of new promotional offers and onboarding experiences.
- Work closely with Fraud teams to understand changes to rules or data that may impact customer journeys, offer crediting, and customer value.
- Coordinate app testing activities for new releases and feature updates across Marketing, Product, and Development teams.
- Develop testing plans, manage stakeholder feedback, and facilitate business sign-off prior to deployment.
- Validate marketing functionality, tracking, customer journeys, and campaign integrations as part of the release process.
- Identify risks, issues, and dependencies, escalating where appropriate to support timely resolution before launch.
- Document, maintain, and improve marketing operations processes and procedures.
- Support the development of governance, workflows, and operational standards that improve efficiency, consistency, and compliance.
- Identify opportunities for automation and process improvements that reduce manual effort and support scalability.
- Ensure marketing technologies and operational processes effectively support business objectives.
- Act as a key contact for marketing operations processes and ways of working.
- Build effective working relationships across Marketing, Product, CRM, Analytics, Technology, Commercial, Compliance, and external vendors.
- Translate business requirements into clear project plans and operational deliverables.
- Provide regular updates on project progress, testing outcomes, implementation activities, and operational performance.
- Significant experience in Marketing Operations, Digital Marketing, CRM Operations, or Marketing Technology roles. (required)
- Experience working within the online gambling, gaming, betting, or highly regulated digital industries. (required)
- Experience managing marketing technology platforms, personalisation tools, and customer engagement solutions. (required)
- Knowledge of platforms such as Optimove, Moveable Ink, Optimizely an advantage. (nice-to-have)
- Proven track record of leading complex cross-functional projects from concept through implementation. (required)
- Strong analytical skills with the ability to define KPIs, measure ROI, and translate data into actionable insights. (required)
- Experience managing multiple stakeholders and competing priorities in a fast-paced environment. (required)
- Excellent process documentation, project management, and organisational skills. (required)
- Experience with Movable Ink and CRM platforms. (preferred)
- Knowledge of customer onboarding, promotional offer management, and customer lifecycle marketing. (preferred)
- Understanding of mobile app release processes and testing methodologies. (preferred)
- Experience working with agile delivery frameworks. (preferred)
- Familiarity with data platforms, customer segmentation, and marketing automation technologies. (preferred)
Betfred is a betting and gaming company that has operated for over 50 years, founded by Fred and Peter Done. It runs more than 1,300 betting shops and employs around 9,500 people, combining a large retail estate with online sports betting and gaming. In 2019 it entered the US sports betting market as Betfred Sportsbook, now operating in several states, and has established a presence in South Africa, where it holds a majority stake in the online betting company LottoStar. Headquartered in Warrington, England, Betfred emphasises customer service and responsible gambling across its operations.
