Senior Product Designer
As a Senior Product Designer at Betfred, you will play a critical role in shaping user experiences across our betting and gaming products, driving innovation, and championing design excellence. In addition to designing intuitive and engaging solutions, you will actively influence product strategy, mentor Junior Designers, and lead design initiatives. This role requires deep expertise in UX/UI design and a strategic mindset to deliver experiences that delight users and align with business goals.
- Lead end-to-end design processes for complex projects, from research and ideation to final implementation.
- Partner with Product Managers and stakeholders to contribute to product strategies and roadmaps with a focus on user experience.
- Conduct and analyse user research and usability testing to inform design decisions and validate solutions.
- Explore competitor products and market trends to identify opportunities for innovation and differentiation.
- Create high-quality wireframes, prototypes, and visual designs that elevate user experiences.
- Advocate for the user perspective in cross-functional discussions, ensuring design solutions address customer needs effectively.
- Mentor Junior Designers, providing feedback and fostering skill development within the team.
- Collaborate with developers to ensure design fidelity during implementation and contribute to refining processes for better outcomes.
- Contribute to and evolve Betfred’s design system, driving consistency and efficiency across products.
- Significant experience in UX/UI design, with a strong portfolio of impactful projects across various platforms (required).
- Advanced proficiency in design tools like Figma, Sketch, and prototyping tools such as InVision or Axure (required).
- Strong ability to synthesize user research and data insights into actionable design strategies (required).
- Expertise in responsive, mobile-first design and accessibility standards (required).
- Proven ability to lead design projects independently and collaborate effectively with stakeholders and teams (required).
- Deep interest in understanding and responding to competitive landscapes and industry trends (required).
- Strong communication and storytelling skills, with the ability to present and justify design decisions to stakeholders (required).
- Any interaction design skills (eg. Animation, transitions, movement) (nice-to-have).
- User-testing (writing test scripts and experience in using testing tools) (nice-to-have).
- Other digital design experience is also welcomed i.e Responsive Web, iOS & Android, CMS Back Office etc (nice-to-have).
- A competitive rate of pay and pension contribution ( £70,000 -£80,000) (required).
- Generous discretionary bonus schemes, incentives and competitions (required).
- An annual leave entitlement that increases with length of service (required).
- Access to an online GP 24/7, 365 days a year for you and your immediate family (required).
- Employee wellbeing support through our Employee Assistance Programme (required).
- Enhanced Maternity & Paternity Pay (required).
- Long Service Recognition (required).
- Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream (required).
Betfred is a betting and gaming company that has operated for over 50 years, founded by Fred and Peter Done. It runs more than 1,300 betting shops and employs around 9,500 people, combining a large retail estate with online sports betting and gaming. In 2019 it entered the US sports betting market as Betfred Sportsbook, now operating in several states, and has established a presence in South Africa, where it holds a majority stake in the online betting company LottoStar. Headquartered in Warrington, England, Betfred emphasises customer service and responsible gambling across its operations.
