CRM Lifecycle Optimization Associate, Canada
As the CRM Lifecycle Optimization Associate, you will support the execution and optimization of customer lifecycle campaigns across sports, casino, and poker verticals, contributing to retention and engagement across all brands in Canada. This is a hands-on role focused on campaign execution, journey support, QA, and performance monitoring, operating within established lifecycle frameworks and automation programs. Reporting into the Manager, CRM Canada, you will help bring lifecycle strategies to life by producing campaigns accurately and consistently, ensuring journey quality, and supporting optimization efforts through testing, insights, and operational improvements. This role provides a strong foundation for learning CRM optimization, automation, and AI driven decisioning at scale. This role is partially remote with some in person days required in our Toronto, Ontario office.
- Work closely with CRM and Loyalty leadership, CRM Operations, and cross‑functional partners to ensure campaigns are data‑driven, compliant, and aligned with business priorities.
- Execute CRM campaigns across email, push notification, and onsite channels based on defined lifecycle strategies and templates.
- Support the setup, QA, and deployment of automated customer journeys, ensuring accuracy, quality, and compliance.
- Assist with campaign production tasks including targeting validation, asset setup, personalization logic, and link testing.
- Ensure all campaigns reference timely, relevant content, including local sports updates and promotional details.
- Monitor live campaigns for errors or issues and escalate risks or defects as needed.
- Support testing initiatives (A/B tests, holdouts) by assisting with setup, execution, and result tracking.
- Maintain campaign documentation, checklists, and production processes to support operational consistency.
- Partner with senior team members to review performance results and support ongoing optimization efforts.
- Collaborate with cross‑functional teams including Creative, BI, Marketing Operations, and Compliance to ensure smooth campaign delivery.
- Continuously learn CRM tools, automation capabilities, and best practices to support future growth into optimization-focused roles.
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
- 1–3 years of experience in CRM, digital marketing, marketing operations, or a related field.
- Exposure to CRM or marketing automation platforms (e.g., Optimove, Salesforce Marketing Cloud, Braze, or similar).
- Basic understanding of lifecycle marketing concepts, customer segmentation, and automated messaging.
- Strong attention to detail with the ability to QA content, logic, and links effectively.
- Comfortable working with data to validate audiences, review performance metrics, and identify patterns.
- Strong organizational skills with the ability to manage multiple campaigns and deadlines.
- Effective communicator and collaborative team player.
- Interest in CRM optimization, AI agent building, automation, and AI-driven personalization.
- Familiarity with testing methodologies such as A/B testing.
- Exposure to regulated or compliance‑driven marketing environments.
- Understanding of sports betting, casino, or online gaming ecosystems.
- Curiosity and eagerness to learn new tools, technologies, and methodologies.
- It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.
- Medical, Dental, Vision, Life, and Disability Insurance
- Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
- The compensation for this position is expected to be in the range of $ 27.92 to $34.47, including hourly wages , bonus, vacation pay, and statutory entitlements .
- This position is eligible for participation in a performance-based bonus plan.
BetMGM is a leading US sports betting and online gaming operator, formed in 2018 as a joint venture between MGM Resorts International and Entain. Headquartered in Jersey City, New Jersey, it holds exclusive access to MGM's land-based and online sports betting, poker and casino businesses across the United States and Canada. The company operates the BetMGM, Borgata Casino, Party Casino and Party Poker brands and is one of the largest operators in the regulated North American market. Its products combine online sportsbook, casino and poker with MGM's nationwide network of casinos.
