Programming Strategist II
Focusing on how customers “experience” and engage with content across the app, the Programming Strategist II will help drive the Audience Engagement team’s strategic efforts and amplify how customers interact with the product. The role’s purpose is to optimize the touchpoints where customers can engage with betting content, with an emphasis on strategic planning and merchandising, experimentation- and research-led optimization, refining displays for consistency and intuitiveness, and identifying and removing points of friction. Spanning across the Planning, Testing, and Display focus areas, the Programming Strategist II will master data and testing ecosystems, while helping manage documentation that aids the Audience Engagement team’s decision-making capabilities. They will work directly with the two additional Audience Engagements teams: Programming (operational team responsible for fulfilling plans and programming the sportsbook via our CMS) and Enablement (responsible for supporting Audience Engagement with appropriate tooling and workflows to support speed and scale). At the end of the day, we are working together to build best-in-class customer experiences for millions of users – with the primary goal of being the biggest and best online sports and gaming operator in the United States.
- Lead daily and seasonal planning efforts with minimal oversight, creating structured and data-led plans
- Manage go-to-market checklists and timelines for upcoming features or high-priority events
- Collaborate with Programming to ensure plans are operationally viable, supporting documentation and rollout
- Partner with BI to analyze performance of past efforts and apply learnings to future
- Manage planning calendars, aligning across functions and surfacing risks / gaps
- Execute tests - from definition to analysis - with minimal oversight
- Track performance of ongoing tests and manage backlog, prioritizing tests based on progress and impact
- Structure and manage results, presenting to Audience Engagement and additional stakeholders when relevant
- Ensure Audience Engagement team understands test purpose and troubleshoot issues with execution
- Support work with BI to define testing segments, helping analyze benefits and build stories to support direction
- Function as a subject matter expert regarding technical knowledge of relevant tools
- Directly support customer friction programs, enhancing structure, operating principles, and feedback loops
- Structure friction management work, working with cross-functional partners to identify and document focus areas
- Document opportunities and make recommendations for display improvements (inclusive of page layouts, market displays, and navigation), organizing materials for cross-functional discussions with UXR, Product Design, and Trading, among others
- Support display change integration work, building use cases with Testing and BI
- Function as a subject matter expert on data, intimately understanding how our customers interact with the product and helping shape conversations on how we think about opportunity
- Work with Programming and Enablement teams to ensure seamless content delivery and alignment with planning and optimization efforts
- Identify executional inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation
- Work with BI regularly, helping improve data flows and ability to self-serve
- Organize customer feedback sessions and document learnings
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
- 2+ years of experience in content operations, content strategy or audience engagement
- Experience working within a content management system (CMS), with a strong understanding of content configuration and optimization is a plus
- Proven experience in strategic planning, data analysis, and A/B testing
- An understanding of display principles and impacts on customer engagement
- A customer-centric mindset with the ability to identify and resolve friction points
- Ability to translate customer feedback into action
- Strong organizational skills, with the ability to manage multiple priorities
- Exceptional attention to detail and commitment to accuracy in execution
- Effective collaboration skills, with the ability to work cross-functionally with multiple teams
- Excellent communication/presentation skills, with the ability to articulate plans and reasoning in a clear and concise manner to stakeholders
- Familiarity with sports betting, gaming, or a related industry is a plus
- Willingness to travel occasionally domestically and/or internationally
- Prior experience with sports, casino, and/or gaming websites and mobile apps
- Demonstrating a strong interpersonal skill set – being able to communicate with team members effectively and emphatically at all levels within an organization
- Being an innovative thinker, someone not afraid to challenge the status quo and ask questions
- Showing a true passion for this industry inclusive of sports, casinos, and entertainment
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
BetMGM is a leading US sports betting and online gaming operator, formed in 2018 as a joint venture between MGM Resorts International and Entain. Headquartered in Jersey City, New Jersey, it holds exclusive access to MGM's land-based and online sports betting, poker and casino businesses across the United States and Canada. The company operates the BetMGM, Borgata Casino, Party Casino and Party Poker brands and is one of the largest operators in the regulated North American market. Its products combine online sportsbook, casino and poker with MGM's nationwide network of casinos.
