Senior CRM Marketing Performance Associate
The Senior CRM Marketing Performance Associate is a hands-on, enablement-driven role that sits at the intersection of CRM execution, marketing technology, and business performance. This position serves as the strategic operational backbone of the CRM ecosystem-translating marketing strategy into scalable, compliant, and AI-ready CRM solutions across Lifecycle, Loyalty, Sports, and Casino. By owning net-new campaign production capabilities, automation enablement, QA rigor, and template modernization, this role designs, implements, and stabilizes CRM capabilities that operate reliably today while accelerating adoption of AI-driven personalization, bots, and automated decisioning. The role partners closely with MarTech, Business Intelligence, Marketing Operations, CRM Operations, and Compliance to modernize CRM infrastructure, reduce execution risk, and transition scalable, repeatable solutions into business-as-usual operations in support of 2026 growth priorities.
- Enable CRM platforms and production capabilities that allow CRM Operations teams to consistently execute high-volume campaigns across brands and verticals.
- Execute, QA, and productionize net-new CRM technologies, automation, and campaign capabilities, ensuring smooth operational handoff following implementation.
- Resolve campaign-level technical issues (e.g., deep linking, rendering, personalization logic, UX defects) to minimize operational, regulatory, and business risk.
- Support modernization of legacy CRM infrastructure by enabling scalable 1:1 personalization, reusable components, and modular campaign frameworks.
- Partner with MarTech and cross-functional teams to productionize beta CRM capabilities, ensuring enterprise readiness and long-term stability.
- Support implementation and operationalization of AI-driven CRM use cases, including agents and automated decisioning.
- Act as primary QA owner, enforcing standardized templates, testing checklists, and deployment best practices to ensure compliance and audit readiness.
- Maintain documentation, version control, and repeatable production processes to support scalable, compliant CRM operations.
- Enable AI-ready measurement and experimentation frameworks that accelerate test-and-learn velocity and improve performance visibility.
- Serve as a force multiplier for CRM teams by owning hands-on enablement, freeing teams to focus on strategy, experimentation, and revenue-driving initiatives.
- Act as a production liaison with MarTech and external partners, ensuring CRM readiness, integration stability, and operational consistency.
- Hands-on experience with enterprise CRM platforms such as Optimove, Salesforce Marketing Cloud, Braze, or similar tools.
- Strong understanding of lifecycle marketing, campaign orchestration, audience segmentation, and triggered messaging across email, push, and in-app channels.
- Experience translating marketing strategy into scalable, production-ready CRM executions.
- Fluency working with customer data models, behavioral signals, events, and attributes to enable targeting, personalization, and automation.
- Familiarity with marketing technology ecosystems, including integrations, APIs, and third-party vendors.
- Proven experience building, QA’ing, and deploying high-volume CRM campaigns in regulated environments.
- Exceptional attention to detail across logic, personalization rules, compliance requirements, and rendering.
- Experience enabling reusable components, dynamic content, templating, and automation frameworks.
- Hands-on exposure to A/B and multivariate testing, with the ability to translate results into actionable insights.
- Exposure to AI-driven marketing capabilities such as recommendations, predictive models, agents, or automated decisioning.
- Strong cross-functional collaboration and communication skills, with the ability to translate technical concepts into business impact.
- Demonstrated ability to build scalable processes, manage multiple workstreams, and operate effectively in fast-paced, high-volume environments.
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
BetMGM is a leading US sports betting and online gaming operator, formed in 2018 as a joint venture between MGM Resorts International and Entain. Headquartered in Jersey City, New Jersey, it holds exclusive access to MGM's land-based and online sports betting, poker and casino businesses across the United States and Canada. The company operates the BetMGM, Borgata Casino, Party Casino and Party Poker brands and is one of the largest operators in the regulated North American market. Its products combine online sportsbook, casino and poker with MGM's nationwide network of casinos.
