CRM Coordinator
The Greek marketing team is looking for an enthusiastic CRM Coordinator, who is passionate about sports and casino. This is a fantastic opportunity to work with world class and award-winning brands.
As CRM Coordinator, the individual will be part of a dynamic team, which is responsible for the 360 planning and execution of CRM campaigns and journeys. The CRM coordinator will work closely with the CRM manager, Product managers, Marketing team and the other CRM teams to drive conversion, improve retention and customer loyalty.
- Create and execute CRM campaigns and bonus set-ups.
- Keep updated the customer communication calendar.
- Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement.
- Pulling and organising segmentation lists to prepare for execution of campaigns.
- Write copy, set-up communications and send them out through CRM channels across the customer life-cycle.
- Test the quality and functionality of CRM Campaigns.
- Evaluate campaigns using A/B tests and control groups and create basic reports.
- Build and optimize Email templates.
- Provide basic post data reports on CRM Campaigns.
- Monitor customer behaviour for key learnings to optimize the CRM Strategy.
- Optimize on-site content and journeys.
- Greek language – Native level written and spoken (required).
- English language – Strong command of written and spoken (required).
- Having an understanding of iGaming or CRM (required).
- Working under pressure and have great time management skills (required).
- Knowledge of Marketing Cloud (nice-to-have).
- Understanding of digital Marketing (nice-to-have).
- Experience in a similar role (nice-to-have).
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.