CRM Database Operations Coordinator
As a CRM Database Operations Coordinator, the role involves working with various stakeholders across the commercial department. This includes reviewing their CRM campaign plans and developing automated solutions to provide the best possible customer experience, while also driving internal operational efficiencies.
The successful candidate will determine the data requirements for CRM campaign segmentation and automation, and then execute on those plans. This requires maintaining a very high level of data accuracy and on-time delivery. The role also demands good problem-solving skills for complex segmentation and the conceptualisation of automated campaign journeys. Guidance will be provided to stakeholders on how to best create automated user journeys with the tools available. The role may also involve working on various tasks that demand their own approach, including quality assurance checks, while driving efficiency within the team. On-call duty may be assigned from time to time.
- Regularly meet with commercial stakeholders to get an understanding of their campaign plans, and potential pain points with regards to data, automation, and operational inefficiencies.
- Work together with stakeholders to determine the data requirements of CRM campaign segmentation and automation and then execute on those plans maintaining a very high level of data accuracy and on-time delivery.
- Demonstrate good problem-solving skills when it comes to complex segmentation and conceptualisation of automated campaign journeys.
- Guide the stakeholders on how to best create automated user journeys with the tools available.
- Work on various tasks that demand their own approach, including quality assurance checks, while driving efficiency within the team.
- May be assigned to have on-call duty from time to time.
- Degree in Statistics/Math/Computer Science or equivalent work experience (required).
- Experience using Knime or similar SQL database marketing tools (required).
- Exposure to any other programming languages - HTML, JavaScript, XML are also desirable (nice-to-have).
- Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, and campaign management (required).
- Experience from the gaming industry (required).
- Experience working with queue management software (Jira etc) (required).
- Experience from working with tool integration via APIs (required).
- You'll get to work in a friendly and open-minded team, full of people willing to help and learn from you.
- Working across teams and departments will allow you to gain an understanding of all the different factors that make up the business.
- Your tasks will be varied and challenging in their own unique ways – there are no dull moments!
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.