Crypto Business Development Manager
Join Betsson Group as our new Crypto Business Development Manager and help drive growth across our crypto markets and brands. In this role, you’ll optimise the player journey, unlock new acquisition channels and shape the future of crypto gaming within a fast-paced, international environment. We’re looking for a commercially driven Crypto Business Development Manager to help scale our presence across crypto markets and brands. In this role, you will turn strategy into action by driving user acquisition, optimising the crypto conversion journey from wallet to repeat play, and unlocking new growth channels tailored to crypto-native audiences. The Crypto Business Development Manager will support development and implementation of B2B and B2C plans across crypto markets and brands.
- Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion, competitive positioning as well as user acquisition across crypto markets and brands.
- Optimize conversion funnels: wallet → deposit → first bet → repeat play.
- Drive performance-oriented marketing execution across affiliates, influencers, paid media, and partnerships.
- Collaborate with CRM on crypto-specific lifecycle campaigns (VIP, reloads, retention).
- Test and launch new acquisition channels relevant to crypto-native users.
- Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance.
- Provide clear commercial input into: Crypto payments UX; Bonus mechanics and promotions; Product prioritization impacting revenue.
- Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks.
- Minimum 2 years of experience in iGaming within a commercial and crypto/blockchain capacity. (required)
- Proven ability to drive user acquisition and revenue. (required)
- Strong understanding of crypto casino and sportsbook. (required)
- Detailed oriented and dependable. (required)
- Excellent communication and interpersonal skills in English. (required)
- High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets. (required)
- Comfortable in ambiguity and early-stage scaling environments. (required)
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.