Gaming and CRM Manager
Excellent opportunity to join Betsson Group as our new Gaming and CRM Manager. As a CRM Manager, you will be responsible for CRM strategy and execution. This means you will be working closely with our Product development team, Sportsbook, Gaming and Country managers as well as any other key stake holders to ensure effective customer touchpoints, that is anything the customers see, read or interact with.
- Devise and execute effective marketing programmes within the customer lifecycle
- Work closely with product and country managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
- Build & automate lifecycle communication in towards decreasing churn and enhancing player engagement
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
- Champion an ongoing tests & learn programme (A.B & Control group) & optimise marketing programmes based on learnings
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication
- Benchmarking results to keep driving change and improvements
- At least four years of iGaming experience (required)
- At least two years of CRM experience (required)
- Excellent communication skills (required)
- Analytical skills (required)
- University level Bachelors degree (required)
- A fun and challenging role in a helpful and dynamic environment.
- For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.
