Gaming Manager
Betsson Group is looking for a Gaming Manager for the Greek market. The role involves setting the customer engagement strategy for gaming products, including Casino, Live Casino, and Poker, with a focus on driving retention, engagement, and conversion rates.
The Gaming Manager will be responsible for improving customer satisfaction and increasing overall player lifetime value. This position requires a data-driven approach to marketing activities and close collaboration with central teams to ensure that content roadmaps and game positioning align with local customer value propositions.
- Work with the Central Gaming team to ensure that the content roadmap, game launches, and game positioning are executed in line with the local customer value proposition.
- Feed in requirements to the relevant teams to improve key journeys and experiences.
- Design welcome offers targeting new players, supporting acquisition marketing teams to drive conversions from registration through to first deposit.
- Build Gaming engagement strategy across all BTL channels to take the player experience to the next level and use retention tactics with hyper segmentation to drive market growth.
- Manage customer send outs to drive retention and customer growth objectives, including deposit conversion, churn reduction, and upsell.
- Take a data-driven approach to activities across all BTL channels and continually tweak and improve initiatives to maximise profitability and activity.
- Drive campaign conversion optimisation testing by experimenting with creatives, copy, audience, and type of send.
- Work closely with the Customer Support team to identify and fix campaign customer journeys and reduce contact-drivers.
- Ensure that all games live on site have proper game certificates and are licensed on the Greek market.
- Provide regular reporting to senior stakeholders on the success of local campaigns and activities, demonstrating a deep understanding of what motivates customers.
- At least four years of iGaming experience (required)
- At least two years of CRM experience (required)
- Keen interest in Casino, strong understanding of Casino products (required)
- Good understanding of player behaviour and demands (required)
- Understanding of the Greece regulated market (required)
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.