AdTech Specialist
This role focuses on the implementation and management of technical integrations across various marketing platforms to maintain a competitive edge.
The successful candidate will be responsible for configuring tracking systems, optimising campaign performance across web and mobile environments, and collaborating with cross-functional teams to ensure data accuracy. This position offers the opportunity to work with cutting-edge technology and contribute to the growth of marketing initiatives through technical expertise and analytical insights.
- Implement and manage technical integrations across marketing platforms, including Google Tag Manager (GTM), postbacks, and server-to-server tracking setups.
- Configure and maintain accurate tracking and attribution systems across web and mobile environments.
- Integrate and optimise campaigns across platforms such as Google Ads, Meta, TikTok, Apple Search Ads, Moloco, Liftoff, Kayzen, and other in-app networks.
- Work with native platforms (Taboola, Outbrain) to ensure effective tracking and performance optimisation.
- Collaborate with analytics and development teams to ensure data accuracy and system reliability.
- Monitor and analyse campaign performance, identifying opportunities to improve conversion rates, ROAS, and CPC.
- Conduct A/B testing and experimentation to continuously improve marketing performance.
- Support onboarding and implementation of new tools, tracking technologies, and partners.
- Provide technical expertise and guidance to internal stakeholders and marketing teams.
- Ensure full funnel tracking visibility, enabling detailed reporting on user journeys and campaign effectiveness.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high-quality work (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- Strong technical experience in digital marketing implementations, including tracking, tagging, and integrations (required).
- Hands-on experience with GTM, postbacks, and server-to-server setups (required).
- Proven experience across major marketing platforms including Google, Meta, and mobile attribution ecosystems (required).
- Exposure to in-app platforms (Moloco, Apple Search Ads, Kayzen, Liftoff) and native advertising platforms (Taboola, Outbrain) (required).
- Solid understanding of attribution models, user journeys, and performance marketing metrics (required).
- Analytical mindset with the ability to translate data into actionable insights (required).
- Strong collaboration skills, working effectively with cross-functional teams (marketing, product, engineering) (required).
- Ability to manage multiple projects in a fast-paced, performance-driven environment (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
- Knowledge of mobile measurement partners (MMPs) and attribution tools (nice-to-have).
- Basic knowledge of HTML, JavaScript, and tracking scripts (nice-to-have).
- Experience with experimentation frameworks and CRO (nice-to-have).
- Familiarity with data visualisation and reporting tools (nice-to-have).
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.