Digital Marketer
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1000+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As part of the Digital Media team you will be responsible for the execution, management and optimization of campaigns across multiple digital platforms focusing on acquiring new customers on mobile web and app platforms. You will be required to follow and execute on regional marketing and digital marketing strategies, following best practice and delivering by meeting or exceeding company and group objectives. You will have an in depth understanding of MMP’s, DSP’s and alternative digital platforms that can aid you in your day to day activities.
- Maintaining a sports events calendar to highlight opportunities and guide campaign planning in line with objectives
- Brief, implementing and executing paid digital campaign strategies as set out by each region.
- Create, manage and maintain media plans in all regions
- Plan and test marketing collateral and live placements
- Maintain standard of excellence in monitoring campaigns in all markets
- Compile reports on digital campaign performance including insights on reason for fluctuations.
- Manage the mid and post campaign reviews of all active campaigns
- Track Media spend across all channels per regions and provide feedback
- Monitor the campaign environment and effectiveness to ensure objectives are achieved
- Identify opportunities to improve campaign performance
- Optimise campaigns to deliver on or exceed targets, goals and conversion tracking, as well as tracking for maximum ROI.
- Budget awareness, allocation, and efficacy
- Identifying opportunities for applying new technologies, digital products and services to online campaigns
- Source and identify qualified publishers and ad networks to promote the clients brands.
- Analyse and assess publisher viability
- Maintain awareness of industry developments and media trends.
- Creative testing
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
- Bachelor’s degree in marketing or accredited digital marketing qualification.
- 2-3 years’ experience in digital marketing role where you were executing and managing a portfolio of digital campaigns.
- Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
- Fully proficient in local and international media trends.
- Ability to thrive in a fast-paced and dynamic environment.
- Medical Aid Contribution
- Provident Fund Contribution
- Group Life Contribution
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.
