Global Head of Content
The role involves taking ownership of work that provides a competitive edge, including agency onboarding and leadership, briefing excellence, and creative direction. It also encompasses content quality and performance oversight, brand and sponsorship IP governance, and content production governance. This list covers core responsibilities, with room for new challenges as the company grows.
- Lead onboarding of newly appointed agencies.
- Establish agencies as high-performing delivery partners from the outset.
- Own and elevate the agency briefing process across: Social Campaigns; Sponsorship activations and Always-on social content.
- Ensure all briefs are: Clear, structured and outcome driven, aligned to brand, platform, and market context.
- Provide decisive creative direction and feedback.
- Set and enforce standards for high-quality, engaging content.
- Strengthen storytelling; format selection; platform native execution and continuously review and elevate output across teams and agencies.
- Act as the custodian of all brand and sponsorship IP in social content.
- Ensure consistent, correct, and disciplined use across all markets.
- Eliminate off-brand or non-compliant content before publication.
- Validate agency outputs against agreed deliverables, act as a gate keeper for quality prior to acceptance, ensure production efficiency and accountability in output and volume.
- Relevant degree in Marketing, Communications, Media, or a related field (required).
- 8–12+ years’ experience in social media, content, or integrated marketing roles (required).
- Proven experience leading and managing creative or social media agencies (required).
- Strong track record in developing and executing high-performing digital/social content strategies (required).
- Hands-on experience with content production processes (deliverables, formats, platform specifications) (required).
- Demonstrated experience working across brand, sponsorship, and IP-driven environments (required).
- Experience operating across multiple markets or regions with consistent delivery standards (required).
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high‑quality work (required).
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.