Junior Paid Social Specialist
The Junior Paid Social Specialist will play a key part in supporting the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career who has exposure to iGaming, Nutra, Dating, or Gaming verticals and is eager to develop performance marketing expertise. The individual's drive and ideas will help to move faster, improve smarter, and stay ahead of the game.
Key responsibilities include assisting with campaign setup and execution, supporting ad creative and audience testing, and monitoring campaign performance. The role also involves compiling reports, performing basic optimisations under guidance, ensuring accurate tracking and tagging, and collaborating with creative, tracking, and analytics teams. Staying up to date with platform updates and best practices is also essential.
- Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels.
- Support ad creative testing, audience testing, and budget pacing following predefined strategies.
- Monitor campaign performance and flag trends, issues, or opportunities.
- Compile and maintain campaign reports, dashboards, and performance summaries.
- Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance.
- Ensure accurate tracking and tagging are in place (pixels, events, UTMs).
- Collaborate with creative, tracking, and analytics teams to support campaign success.
- Stay up to date with platform updates, ad formats, and paid social best practices.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high-quality work (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- Experience in paid social media buying or digital performance marketing (required).
- Exposure to performance-driven verticals such as iGaming, Nutra, Dating, or Gaming (required).
- Familiarity with Meta Ads Manager and TikTok Ads Manager (required).
- Basic understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR) (required).
- Strong analytical mindset with attention to detail (required).
- Comfortable working with data, spreadsheets, and reporting tools (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
- Experience working in fast-paced, performance-focused environments (nice-to-have).
- Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM) (nice-to-have).
- Exposure to international campaigns and multiple geographies (nice-to-have).
- Interest in growth marketing and paid user acquisition (nice-to-have).
- Learning and development programmes give you the tools, training and opportunities to level up fast.
- Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Employee Assistance Programme offers resources for you and your family.
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.