Manager Social Media
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As Manager Social Media, you will oversee the team of social media marketers for our international teams and own the full social media function: internal and external relationships, operational support, strategy, content and community management, sponsorship activation and talent. You will be the brand's voice across organic social media platforms, working closely with Country Management, Studio, Sponsorship, Digital and agency partners to build a organic led presence. You will have the unique opportunity to establish and help shape Super Group’s social media strategy. You'll build a team, develop comprehensive strategies for organic and at times, paid social efforts, and create the foundation for measuring and optimising our social media performance. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
- Develop and implement a comprehensive social media strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high-performing social media team, defining roles, responsibilities, and processes.
- Oversee the execution of paid social advertising campaigns across multiple platforms.
- Establish channel-specific strategies for major social media platforms and emerging networks.
- Develop guidelines for creating engaging, brand-consistent content across all social media channels.
- Implement and manage a content calendar aligned with marketing campaigns, product launches, and industry events.
- Establish KPIs, analytics frameworks, and reporting processes to measure and optimise social media performance.
- Develop and manage an influencer marketing program tailored to the iGaming industry alongside the influencer management team.
- Ensure all social media activities comply with gambling regulations, advertising standards, and platform policies.
- Manage social media budgets, ensuring optimal allocation and ROI across organic and paid efforts.
- Stay abreast of new social media technologies, features, and best practices, adapting strategies accordingly.
- Collaborate with other departments to align social media efforts with broader company initiatives.
- Act as the social media subject matter expert in cross-departmental projects and initiatives.
- Continuously analyse and optimise social media strategies based on performance data and industry trends.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability, you stay sharp, productive and positive in fast‑moving environments (required)
- Bachelor’s degree in marketing, Communications, or a related field (required)
- At least 5 years’ experience in social media marketing (required)
- At least 3 years’ experience in a leadership role (required)
- Proven track record of building and scaling social media teams and strategies from scratch (required)
- Deep understanding of all major social media platforms, their algorithms, and advertising capabilities (required)
- Entrepreneurial mindset with the ability to build processes and strategies from the ground up (required)
- Strong leadership skills with experience in hiring and developing teams (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.
