MarTech Gamification Architect
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. As part of your role, your responsibilities will include: Define gamification frameworks aligned to business objectives such as acquisition, retention, and loyalty. Design reward systems including points, badges, leaderboards, and progression mechanics. Apply behavioural psychology principles to drive customer engagement. Translate customer journeys into gamified experiences across digital touchpoints. Architect end-to-end gamification solutions integrated with the MarTech stack (CRM, CDP, marketing automation, analytics). Define system architecture, data flows, APIs, and integration patterns. Evaluate and recommend gamification platforms and tools. Ensure scalability, performance, and security of solutions. Embed gamification into omnichannel experiences (web, mobile, email, and loyalty platforms). Leverage customer data to enable personalised engagement. Align gamified experiences to lifecycle stages and segmentation strategies. Collaborate with engineering teams to implement gamification logic and services. Define event tracking frameworks and trigger-based engagement mechanics. Oversee API integrations and system orchestration. Ensure seamless integration with identity and customer data platforms. Define and track key KPIs including engagement, retention, conversion, and CLV. Monitor campaign and product performance using analytics tools. Run A/B testing and experimentation to optimise engagement. Continuously refine strategies using data-driven insights. Work cross-functionally with marketing, product, UX, data, and engineering teams. Present strategies, architectures, and performance insights to senior stakeholders. Act as a bridge between business strategy and technical execution. Align gamification mechanics to revenue-driving objectives (conversion, upsell, cross-sell). Translate business strategy into scalable gamified engagement frameworks. Partner with leadership to position gamification as a key driver of brand value. Contribute to MarTech and digital transformation roadmaps. Design gamification ecosystems that drive acquisition, activation, engagement, and retention. Build scalable models that support rapid iteration and expansion into new markets. Enable customer education through gamified platform engagement. This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
- Define gamification frameworks aligned to business objectives such as acquisition, retention, and loyalty
- Design reward systems including points, badges, leaderboards, and progression mechanics
- Apply behavioural psychology principles to drive customer engagement
- Translate customer journeys into gamified experiences across digital touchpoints
- Architect end-to-end gamification solutions integrated with the MarTech stack (CRM, CDP, marketing automation, analytics)
- Define system architecture, data flows, APIs, and integration patterns
- Evaluate and recommend gamification platforms and tools
- Ensure scalability, performance, and security of solutions
- Embed gamification into omnichannel experiences (web, mobile, email, and loyalty platforms)
- Leverage customer data to enable personalised engagement
- Align gamified experiences to lifecycle stages and segmentation strategies
- Collaborate with engineering teams to implement gamification logic and services
- Define event tracking frameworks and trigger-based engagement mechanics
- Oversee API integrations and system orchestration
- Ensure seamless integration with identity and customer data platforms
- Define and track key KPIs including engagement, retention, conversion, and CLV
- Monitor campaign and product performance using analytics tools
- Run A/B testing and experimentation to optimise engagement
- Continuously refine strategies using data-driven insights
- Work cross-functionally with marketing, product, UX, data, and engineering teams
- Present strategies, architectures, and performance insights to senior stakeholders
- Act as a bridge between business strategy and technical execution
- Align gamification mechanics to revenue-driving objectives (conversion, upsell, cross-sell)
- Translate business strategy into scalable gamified engagement frameworks
- Partner with leadership to position gamification as a key driver of brand value
- Contribute to MarTech and digital transformation roadmaps
- Design gamification ecosystems that drive acquisition, activation, engagement, and retention
- Build scalable models that support rapid iteration and expansion into new markets
- Enable customer education through gamified platform engagement
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
- Strong understanding of MarTech ecosystems including CRM, CDP, and marketing automation platforms
- Experience with API integrations, microservices architecture, and system design
- Knowledge of event-driven systems and customer data pipelines
- Experience with analytics and data visualisation tools (e.g., Power BI, Tableau)
- Strong problem-solving skills with the ability to translate strategy into technical solutions
- Excellent verbal and written communication skills
- Ability to manage multiple projects in a fast-paced environment
- Strong collaboration skills across cross-functional teams
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience implementing gamification strategies in digital or marketing environments
- Understanding of behavioural psychology and engagement frameworks
- Experience within online gaming, fintech, or regulated industries
- Knowledge of customer personalisation and loyalty programme design
- Exposure to platforms such as Salesforce, Adobe, Braze, or Amplitude
- Understanding of customer lifecycle marketing and segmentation
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.
