ASO Manager
As ASO Manager, you will be responsible for owning and enhancing the visibility, discoverability, and performance of BVGroup’s mobile apps across the App Store and Google Play, while driving the implementation of data-led, scalable ASO strategies across multiple brands and markets. You will be supporting sustainable organic growth by defining and executing end-to-end App Store Optimisation initiatives, in line with industry best practices and evolving platform algorithms and will be responsible for keyword optimisation, store listing management, creative asset performance, and ongoing analysis of ASO metrics, ensuring continuous improvement and measurable commercial impact.
- Owning and executing ASO strategy across App Store and Google Play to drive scalable organic growth.
- Increasing app visibility and rankings through keyword optimisation, metadata strategy, and ongoing market analysis.
- Managing and optimising app store listings end-to-end, including titles, descriptions, and localisation across multiple markets.
- Defining and leading creative optimisation, including screenshots, video and messaging, to improve install conversion rates.
- Analysing performance and delivering insight-led optimisation, using data to prioritise and scale what works.
- Partnering with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey.
- Managing and developing an ASO Executive, ensuring high-quality execution and future capability growth.
- Proven experience in App Store Optimisation (ASO) within a consumer mobile environment (required).
- Demonstrable success driving organic installs, rankings and app visibility (required).
- Strong understanding of keyword optimisation and metadata strategy (required).
- Knowledge of App Store & Google Play ranking factors (required).
- Proficiency in store listing conversion drivers (required).
- Experience using ASO tools (e.g. AppTweak, Sensor Tower, App Radar) (required).
BV Group (BetVictor) is an online gambling operator and B2B technology provider with roots dating back to 1946. Known for its pioneering approach, it was one of the first gambling companies to move its operations to Gibraltar and to build its product in-house. The company has run high-profile marketing campaigns and sponsors prestigious events across snooker, darts and horseracing. BV Group's operational headquarters are at the World Trade Center Gibraltar, where it employs around 700 people, making it one of the territory's largest employers.