Sweden CRM Executive
This is a key role within the CRM team where the Sweden CRM Executive is responsible for the day-to-day execution of operational tasks as planned and agreed together with the CRM Manager, according to the brand vision and strategy. You will also be assisting with creating the monthly CRM campaign plan as well as following up on campaign results. As a real doer, in this role, you will be writing copy, requesting creatives, ensuring the content of the market’s sites are up-to-date as well as executing and delivering customer communications through all targeted marketing channels (primarily email, SMS, inbox & pop-up). Following the brand values, tone of voice and long-term strategy in all communication is of the essence in this role.
- Assisting the CRM manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team.
- Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
- Creating and publishing engaging copy according to the brand's tone of voice.
- Updating content such as text and resources on the brand site.
- Utilizing internal and third-party provider platforms to create campaign-specific pages and promotions.
- Ensure correct groups/segments/offers are used, that correct sections of the website are updated and that items are published/unpublished as per plans.
- Managing and executing the brands’ communication delivery, accurately and as per given timelines.
- Setting up, testing, sending, tracking and reporting on email, SMS, inbox & pop-ups.
- Setting up and execution of automated activities (all lifecycle stages).
- Assisting in the planning of upcoming campaigns.
- Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.
- Fluent in Swedish, both written and spoken (required)
- Excellent knowledge of English (required)
- Marketing mindset and analytical traits (required)
- Methodical and structured (required)
- Social and loves working in multi-cultural environment (required)
- Likes sport, casino, live casino or other type of games (required)
- Experience in gaming industry is good, but not a must (nice-to-have)
- A competitive remuneration package inc. a company bonus scheme!
- Fantastic quarterly team events and weekly company events
- A one-time Hybrid Allowance to help you set up a comfortable workstation at home (we’re truly Hybrid!)
- On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere
- A comprehensive, International private Health Insurance.
- A 5000SEK Wellbeing Allowance.
ComeOn Group is a global iGaming operator founded in 2008, which launched its first online brand in 2010. It runs more than 20 casino and sports betting brands on its proprietary platform, offering a secure, entertainment-led player experience across multiple markets. The company employs over 500 people across seven main locations and operates as an international iGaming employer. ComeOn Group is headquartered in St Julian's, Malta.