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Jobs / Coolbet / Product Owner, Casino & Games
Posted 2026-07-03

Product Owner, Casino & Games

Description

As a Product Owner in the Casino & Games Product Management team, the role involves shaping the user experience and driving product development forward. The individual will work closely with developers, UX designers, data analysts, and other stakeholders to bring ideas to life and ensure real value is delivered to users.

The role includes continuously enhancing the product and user journey, taking ownership of key roadmap initiatives and defined areas of the product offering. The mission is to ensure the development team has everything they need to succeed, from a clear product vision and well-prioritised backlog to detailed release plans and acceptance criteria.

Responsibilities
  • Creating user stories with acceptance criteria and providing all the information the development team needs to deliver the desired outcomes.
  • Leading product discovery for assigned initiatives in collaboration with the Head of Casino & Games Product Management, the development team, UX designers, and data analysts.
  • Contributing to the product vision and roadmap, and communicating the vision to the development team and stakeholders.
  • Ensuring that the product backlog is properly organised and prioritised according to customer value and product vision.
  • Tracking product performance and user behaviour with analytics and data collection.
  • Performing user acceptance testing of product increments.
  • Identifying improvement areas by continuously reviewing the live product.
Requirements
  • At least 2 years of experience in product management (required).
  • Prior experience in iGaming or another regulated industry (preferred).
  • Experience working in an Agile/Scrum environment, including familiarity with backlog management tools such as Jira (or similar) and a solid understanding of sprint-based product delivery (required).
  • Solid analytical skills, with experience using product analytics tools and the ability to translate user behaviour data into clear product decisions (required).
  • A problem-solving mindset with a strong focus on the user (required).
  • Comfort working with both technical and business stakeholders across the organisation (required).
  • Good judgment in decision-making, with the ability to assess value, impact, and priorities effectively (required).
  • Fluency in verbal and written communication in English is essential (required).
Benefits
  • Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off.
  • Flexible working hours.
  • Monthly sports/health compensation.
  • Full sick leave coverage for the first 8 days.
  • In-house gym and a chill games room.
  • Annual training budget that can be used for courses, certifications, workshops, and learning opportunities relevant to your role.
  • Complimentary fruits and beverages and free parking at the office.
  • Comprehensive relocation support, including arranged travel and initial accommodation.
  • Opportunity to learn how to play poker.
About Coolbet

Coolbet is an online sportsbook, casino and poker operator launched in 2016 in Tallinn, Estonia. Known for its transparent, design-led betting product, it operates in regulated markets under Estonian, Swedish and other European licences. Coolbet is the business-to-consumer brand of GAN Limited, which acquired its parent company, Vincent Group, in 2021; GAN is itself now part of Sega Sammy Holdings. The company remains headquartered in Tallinn and is recognised for its sports betting, casino and poker offering across Northern Europe, Latin America and Canada.

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