Paid Social Team Manager
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As the Paid Social Team Manager, you will have the unique opportunity to establish and shape Super Group’s paid social strategy. You'll build a team, develop comprehensive strategies for paid social efforts, and create the foundation for measuring and optimising our paid social performance. This role requires a visionary leader with hands-on experience in all aspects of paid social advertising, particularly in the dynamic and regulated environment of online gambling.
- Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high-performing paid social team, defining roles, responsibilities, and processes.
- Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat).
- Own end-to-end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation.
- Drive a full-funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey.
- Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re-engagement campaigns.
- Continuously improve operational efficiencies - automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale.
- Establish platform-specific paid strategies, leveraging each network's ad formats, algorithms, and targeting capabilities to maximise performance.
- Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale.
- Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI.
- Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend.
- Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best-practice support.
- Act as the paid social subject matter expert in cross-departmental projects and initiatives.
- Bachelor's degree in Marketing, Communications, or a related field; (MBA is a plus) (required).
- At least 8 years’ of experience in paid social / performance marketing, with at least 3 years in a leadership role (required).
- Proven track record of building and scaling paid social teams and programs from the ground up (required).
- Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities (required).
- Hands-on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale (required).
- Proven experience running full-funnel paid social programs across both web and app environments (required).
- Hands-on experience with Conversions API (CAPI) implementation and server-side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular (required).
- Experience managing significant paid media budgets across multiple markets and brands (required).
- Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch (required).
- Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent (required).
- Creative mindset with the ability to brief and shape high-performing paid social creative (required).
- Excellent communication, presentation, and stakeholder management skills (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred).
- Experience in developing and executing customer retention strategies (preferred).
- We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
DigiOutsource is a global iGaming technology and services company and part of Super Group (SGHC), the holding company behind the Betway and Spin brands. Headquartered in Cape Town, South Africa, with offices in London and Portugal, it provides software development, digital marketing, business intelligence, design and communications services that power leading online gaming brands. The company employs around 1,200 people across multiple continents. DigiOutsource was formed from the merger of the ForwardSlash and SpeakUp Communications businesses and operates as a key technology hub within Super Group.
