Demand Generation Associate
As a Demand Generation Associate, you’ll drive outbound acquisition efforts by identifying, sourcing, and engaging high-potential prospects. You’ll build a customer pipeline from the ground up through strategic research, cold outreach, and disciplined follow-up that directly supports VIP player acquisition. In this role, you’ll help create a seamless, compliant, and player-first experience while partnering closely with the VIP Acquisition Team to deliver qualified opportunities that fuel long-term growth.
- Own demand generation efforts from initial prospect research through light qualification and handoff.
- Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives.
- Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards.
- Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets.
- Deliver a professional, compliant, and player-first acquisition experience while partnering cross-functionally to improve outreach strategies and conversion opportunities.
- Bachelor’s Degree, with up to 1-2 years of experience in sales, business development, or a similar customer-facing role.
- A competitive and proactive mindset with the confidence to pursue new opportunities through outbound outreach and relationship-building.
- Strong research, organizational, and communication skills with the ability to quickly learn new tools, systems, and workflows.
- Coachability, adaptability, and a desire to grow within a fast-paced, highly collaborative, and performance-driven environment.
- Ability to obtain and maintain required State Gaming Licenses.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Partner with Care.com for care finder and backup childcare.
- Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: Flexible Paid Time Off if you work in the United States.
- Pet Insurance: Save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimburse part of your gym membership once you enroll in a health insurance plan.
- Financial Planning: 401(k) matching to programs such as Origin Financial.
- Commuter Benefits: Access to commuter benefits to help you save money on your daily commute.
- Tuition Reimbursement: Tuition reimbursement for educational courses related to their positions or another position at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
