Growth Marketing Associate, Targeted Partnerships
As a Growth Marketing Associate, Targeted Partnerships, you’ll help drive customer acquisition and engagement through high-impact marketing partnerships. You’ll work at the intersection of performance marketing, analytics, and partner strategy, bringing campaigns to life across key moments in the sports and entertainment calendar. Collaborating with internal teams and external partners, you’ll test new opportunities, uncover insights, and help scale initiatives that deliver measurable business impact. In this role, you’ll gain exposure to a wide range of marketing channels while helping shape how we connect with customers through strategic partnerships.
- Launch, manage, and optimize acquisition campaigns with strategic partners to drive performance against key business goals.
- Collaborate with the Creative, Brand, and Growth Marketing Teams to develop compelling marketing experiences that engage new and existing customers.
- Partner with cross-functional stakeholders to execute campaigns that support customer acquisition, engagement, and retention objectives.
- Analyze campaign performance, identify trends, and share actionable recommendations with stakeholders, partnering closely with the Marketing Analytics Team.
- Manage day-to-day communication with external partners to support seamless campaign execution and delivery.
- Test new partnership opportunities, channels, and campaign strategies to improve performance and uncover incremental growth opportunities.
- Use emerging technologies and artificial intelligence-powered tools to streamline workflows, improve campaign effectiveness, and generate data-driven insights.
- At least 6 months of professional experience; experience in marketing, sports marketing, communications, analytics, or a related field is preferred. (preferred)
- Strong organisational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment. (required)
- A data-driven mindset and the ability to translate insights into clear, actionable recommendations. (required)
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners. (required)
- An eagerness to learn, test new ideas, and contribute to innovative marketing initiatives. (required)
- Interest in sports and gaming, with flexibility to support key events and seasonal moments throughout the sports calendar. (required)
- Experience in account management, fantasy sports, sports betting, online casino, or prediction-based gaming is a plus. (nice-to-have)
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Free access to wellbeing programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Partnership with Care.com, a care finder and backup childcare partner for U.S. employees.
- Range of benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO if you work in the United States.
- Pet insurance benefit to help save on vet expenses for accidents, illnesses, and more.
- Reimbursement for part of your gym membership once you enroll in a health insurance plan.
- 401(k) matching to help you plan for your financial future and success.
- Commuter benefits to help you save money on your daily commute.
- Tuition Reimbursement Program for eligible team members to receive tuition reimbursement for educational courses related to their positions or another position at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
