Growth Marketing Senior Associate
As a Growth Marketing Senior Associate, you'll help shape how millions of customers discover and engage with DraftKings. You'll join a fast-moving Growth Marketing Team that uses data, creativity, and experimentation to drive customer acquisition across our Sports offerings. You'll collaborate across teams, optimise campaign performance, and help fuel growth in one of the fastest-evolving industries in technology and entertainment.
- Develop and execute programmatic media buying strategies across display, video, web, and native channels to drive customer acquisition, leveraging demand-side platforms, private marketplaces, advertising exchanges, and agency partners.
- Monitor, analyse, and optimise campaign performance through data-driven decision making, structured A/B testing, and continuous experimentation to uncover growth opportunities and achieve key business goals.
- Build strong relationships with external partners and agencies, leading campaign strategy discussions with limited manager oversight while collaborating with the Creative, Brand, and Product Teams to bring innovative campaigns to market.
- Translate campaign performance into actionable insights, presenting recommendations to leadership and identifying opportunities to improve acquisition strategies and marketing effectiveness.
- Stay ahead of emerging digital marketing trends, platforms, and technologies, applying new ideas and best practices to strengthen campaign performance and drive continuous improvement.
- Bachelor's Degree in Marketing, Business, Economics, Mathematics, or a related field with at least 3 years of experience in digital marketing; experience with media buying, acquisition marketing, or programmatic advertising is preferred.
- Experience optimising digital media campaigns through structured A/B testing, campaign analysis, and an understanding of bidding strategies, algorithms, and performance optimisation techniques.
- Strong project management, organisational, and prioritisation skills with the ability to manage multiple initiatives and deliver results in a fast-paced environment.
- Excellent written and verbal communication skills with the ability to present insights clearly, influence stakeholders, and collaborate effectively across cross-functional teams.
- A data-driven, self-starter mindset with strong attention to detail, proficiency in Microsoft Excel, and the flexibility to support non-standard working hours during major sporting events and other peak business periods as needed.
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program with free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support.
- Partnership with Care.com, a care finder and backup childcare partner for our U.S. employees.
- Family planning benefits for adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO if you work in the United States.
- Pet insurance benefit to save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement for part of your gym membership once enrolled in a health insurance plan.
- Financial Planning support from 401(k) matching to programs such as Origin Financial.
- Commuter benefits to help you save money on your daily commute.
- Tuition Reimbursement Program for educational courses related to their positions or another position at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
