Manager, VIP Acquisition
As a VIP Acquisition Manager, you'll play a key role in scaling our high-end player base by driving onboarding, acquisition, and activation strategies. You'll lead a team of New Business Executives and scale regional engagement efforts designed to convert prospects into loyal, high-value customers. In this role, you'll identify and attract the next generation of VIPs while delivering an exceptional player experience that reflects our brand.
- Design and execute regional player acquisition events to drive awareness and conversion.
- Lead go-to-market strategies in newly launched gaming states within your territory.
- Execute business plans that support regional revenue and profit goals.
- Partner with internal teams to ensure alignment with compliance, responsible gaming, and brand guidelines.
- Contribute to the development of VIP promotions, events, and offers that elevate the player experience.
- Ensure a seamless and engaging onboarding journey that builds long-term loyalty and advocacy.
- Represent our company at key events and activations to build brand presence and connect with high-value prospects.
- Prospect and acquire new VIP players through targeted outreach, relationship-building, and lead generation campaigns.
- At least 3+ years of experience in Casino Marketing or a high-touch customer-facing role within the gaming industry.
- Demonstrated success working with VIP or high-net-worth clientele.
- Established player relationships in the gaming space are a strong plus.
- Strategic mindset with the ability to identify opportunities and take initiative.
- Excellent communication and relationship management skills.
- Willingness to travel frequently and work evenings and weekends to support player needs.
- Experience operating in a fast-paced, collaborative, and entrepreneurial environment.
- Deep understanding of responsible gaming policies and regulatory compliance.
- Health Benefits: comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and offer workplace lactation support. Partner with Care.com for care finder and backup childcare.
- Family Planning: benefits that support family planning, including adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO
- Pet Insurance
- Gym Reimbursement
- Financial Planning: 401(k) matching to programs such as Origin Financial.
- Commuter Benefits
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
