Marketing Senior Associate, Talent Partnerships
As a Growth Marketing Senior Associate, Integrated Talent Partnerships, you’ll help shape how audiences experience our brand through high-impact talent and ambassador campaigns. You’ll operate at the intersection of marketing, media, and culture, owning key components of campaign execution and optimization. As part of the Growth Marketing Team, you’ll collaborate cross-functionally to bring integrated campaigns to life while influencing how talent partnerships scale and perform. Your work will directly impact how we evolve and optimize talent-driven marketing strategies.
- Own the execution and optimization of talent and ambassador campaigns, managing contractual deliverables including social posts, appearances, and production shoot days.
- Lead the development of social strategies and creative briefs for high-profile talent across sports and entertainment.
- Oversee tracking of campaign deliverables, usage, and payments to ensure accuracy and compliance with partner agreements.
- Review and provide input on creative assets to ensure alignment with Marketing best practices and accurate representation of promotions.
- Collaborate cross-functionally to align stakeholders on campaign goals, timelines, and deliverables, driving clarity and accountability.
- Manage campaign timelines by aligning sports and internal calendars to ensure seamless execution across teams.
- Own campaign performance analysis, translating insights into actionable recommendations and partnering with the Marketing Analytics Team for deeper optimization.
- Identify and drive process improvements in partnership with Channel and Marketing Operations Teams to enhance efficiency and scalability.
- A Bachelor’s Degree in Marketing or a related field with at least 3 years of experience in marketing, partnerships, or media planning.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing decisions.
- Proven ability to communicate effectively across teams and influence stakeholders through clear, concise insights.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
- A proactive, solutions-oriented mindset with the ability to work independently and take ownership of outcomes.
- Interest in sports, entertainment, and cultural trends that shape fan engagement.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support. Partnership with Care.com for care finder and backup childcare for U.S. employees.
- Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: Flexible Paid Time Off for employees in the United States.
- Pet Insurance: Help save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimbursement for part of gym membership upon enrollment in a health insurance plan.
- Financial Planning: 401(k) matching and programs such as Origin Financial.
- Commuter Benefits: Access to commuter benefits to help save money on daily commute.
- Tuition Reimbursement: Tuition reimbursement for educational courses related to their positions or another position at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
