Senior Analyst, Marketing Analytics
As a Senior Analyst on the Marketing Analytics team, you’ll focus on improving and scaling our Refer-a-Friend (RAF) program. You’ll use data to understand what’s working, what isn’t, and where we can push performance further. This role sits at the intersection of marketing, product, and data, and will have a direct impact on one of our most important acquisition channels. You’ll work closely with partners across Marketing, Product, Engineering, and Data Science to design experiments, evaluate performance, and build systems that help us make better decisions faster.
- Lead end-to-end analysis of the Refer-a-Friend program, identifying opportunities to improve acquisition, conversion, retention, and long-term value.
- Design and execute experimentation strategies, including A/B testing and alternative methodologies when standard testing frameworks are constrained.
- Partner with Marketing, Product, Engineering, and Data Science to translate ambiguous business questions into structured analyses and actionable recommendations.
- Define success metrics across the referral funnel and establish scalable frameworks to track and evaluate performance.
- Build and evolve dashboards, reporting, and data pipelines that enable faster, more informed decision-making.
- Proactively identify anomalies, investigate root causes, and influence solutions across stakeholders to mitigate risks and unlock growth opportunities.
- Apply AI and automation to improve how we monitor performance and identify opportunities in near real time.
- Bachelor’s Degree in Mathematics, Statistics, Economics, Computer Science, or a related quantitative field.
- 3+ years of experience in analytics, with a focus on marketing, growth, or product analytics.
- Strong proficiency in SQL and experience working with large, complex datasets, with a track record of owning analyses end to end.
- Experience designing and analyzing experiments, with familiarity in causal inference or non-traditional experimentation approaches.
- Experience building dashboards using tools such as Tableau or Sigma, along with proficiency in Python or R for analysis and automation.
- The ability to operate in ambiguity, prioritize effectively, and influence cross-functional partners through clear, data-driven communication.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support. Partnership with Care.com for care finder and backup childcare for U.S. employees.
- Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: Flexible Paid Time Off for employees in the United States.
- Pet Insurance: Benefit to help save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimbursement for part of a gym membership once enrolled in a health insurance plan.
- Financial Planning: 401(k) matching and programs such as Origin Financial.
- Commuter Benefits: Benefits to help lower costs on daily commutes.
- Tuition Reimbursement: Program for eligible team members to receive tuition reimbursement for educational courses related to their positions or other positions at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.
