Senior Director, Brand & Social Strategy
DraftKings is looking for a strategic, creative, and culturally fluent marketing leader to join our Brand Marketing team as the Senior Director of Brand & Social Strategy. This role will lead a high performing team focused on driving cultural relevance, brand affinity, and engagement among our audiences. The ideal candidate is both a brand strategist and a social-first thinker-someone who can translate brand purpose into powerful storytelling and community-building moments across every channel.
- Lead Brand Strategy Development: Champion the overarching brand positioning, voice for DraftKings and its sub-brands (e.g., Sportsbook, Casino, DFS).
- Support Integrated Campaign Development: Partner with creative, media, and analytics teams to build best-in-class campaigns that drive business and brand metrics and thrive in a social first environment
- Oversee Social Media and Community Strategy: Lead a unified social strategy that balances brand storytelling, real-time engagement, and performance-driven content.
- Guide Cultural Relevance: Identify opportunities for DraftKings to authentically participate in sports, entertainment, and internet culture through earned-first ideas and partnerships.
- Lead and Mentor: Manage and inspire a high-performing team of brand and social strategists, fostering a culture of creativity, collaboration, and accountability.
- Collaborate Cross-Functionally: Partner across marketing, products and ops to unlock opportunities and ensure consistency of brand experience across every touchpoint.
- Use Data to Inform Strategy: Work closely with insights and analytics teams to inform briefs and measure performance, optimizing based on audience behavior and brand impact.
- 10+ years of experience in brand strategy, social strategy, or integrated marketing-preferably with a mix of agency and client-side experience.
- Proven track record of leading large-scale brand campaigns and social strategies that drive measurable results.
- A "chronically online" attitude for staying on top of latest trends
- Deep understanding of brand storytelling, social platforms, and the intersection of sports, entertainment, and culture.
- Experience managing and mentoring multidisciplinary teams.
- Excellent communication, presentation, and leadership skills.
- A passion for sports, gaming, and innovation in the digital and cultural landscape.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support. Partnership with Care.com for care finder and backup childcare.
- Family Planning: Benefits supporting adoption, surrogacy, fertility treatments, or other family planning.
- Flexible PTO: Flexible Paid Time Off for employees in the United States.
- Pet Insurance: Help save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimbursement for part of gym membership once enrolled in a health insurance plan.
- Financial Planning: 401(k) matching and programs such as Origin Financial.
- Commuter Benefits: Assistance to lower costs for daily commute.
- Tuition Reimbursement: Program for educational courses related to positions or other positions at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.