Digital Brand Designer
We have three of the biggest names in sports betting, Betfair, Sky Bet, and Paddy Power. Each has a fiercely distinct identity, a loyal audience, and a presence that spans apps, TV, social, campaigns, and everything in between. We're looking for a Brand Designer to help bring one of those brands to life across every surface it touches. You'll work within a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, you'll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it. This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts.
- Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another
- Protect each brand's personality, tone, and positioning across every output
- Actively identify and prevent brand convergence across products and touchpoints
- Turn brand strategy into tangible, differentiated design direction
- Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience
- Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA
- Partner with Product Design to embed brand effectively into interfaces without compromising usability
- Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions
- Align with Content Designers so visual language and tone of voice work as one
- Partner with Design Systems teams to encode brand expression into scalable, reusable components
- Define the right balance between shared foundations and brand-specific expression
- Ensure brand updates can roll out efficiently and consistently across all platforms
- Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications
- Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique
- A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond (required)
- A strong attention to detail in typography, layout, colour, and visual composition (required)
- Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams (required)
- Proficiency in Figma and collaborative design tools (required)
- Open to feedback and collaborative by nature (required)
- Exposure to brand work in both product and campaign contexts (nice-to-have)
- Background in online gaming, sports betting, or entertainment (nice-to-have)
- Working knowledge of AI-powered design tools (nice-to-have)
- Interest in or experience with motion design or animation (nice-to-have)
- Familiarity with design systems or component-based thinking (nice-to-have)
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
- Unlimited holiday
Flutter UK & Ireland is the UK and Ireland division of Flutter Entertainment, the world's leading online sports betting and iGaming company. It brings together some of the biggest brands in the betting and gaming industry, including Betfair, Paddy Power, Sky Betting & Gaming and tombola. The division employs thousands of colleagues across hundreds of teams, creating entertainment for millions of customers each week. Headquartered in Leeds, it operates as part of the wider Flutter group, which is listed on the New York and London stock exchanges.