UKI Digital Media Executive
As a Digital Media Executive within Betfair International, the individual will play a key role in the planning, activation and optimisation of Paid Social and Display activity across international markets. Sitting within the Betfair Digital Media team, they will help deliver high-impact, full-funnel media campaigns that drive both brand and performance outcomes for one of the most recognisable betting brands globally.
This is a hands-on execution role, ideal for someone looking to develop deep expertise across online video, display, programmatic and paid social, while learning how upper and lower funnel media work together at scale. They will stay curious about emerging technologies and explore how they can create value in their day-to-day work.
- Build, activate, optimise and report on campaigns across Paid Social and Display, including YouTube, Meta, TikTok, Amazon, Spotify, DSPs and programmatic platforms.
- Support the delivery of full-funnel media plans aligned to broader brand and commercial objectives for Betfair International.
- Contribute to channel plans that ladder up into wider marketing and performance strategies.
- Support creative briefing, testing and optimisation in collaboration with in-house designers and agencies.
- Work closely with other Digital Media Executives and Managers to share learnings and deliver team-wide innovation.
- Build and maintain strong working relationships with media partners, platforms and agencies to ensure smooth delivery and access to new opportunities.
- Support campaign measurement, reporting and insight generation to inform future optimisation.
- Stay close to industry innovation and emerging formats across Paid Social, Display, CTV and Digital Video.
- Explore emerging tools and technologies-including AI-to identify ways to improve campaign efficiency and effectiveness.
- Experience within a Paid Social, Display or Programmatic role, with exposure to campaign activation and optimisation (required).
- Familiarity with platforms such as Meta, Snap, TikTok, YouTube, DSPs and adservers (required).
- Strong analytical capability and confidence working with performance data and reporting tools (required).
- A naturally collaborative mindset with a desire to be part of a high-performing, specialist media team (required).
- Strong communication skills with the ability to work effectively with agency and internal partners (required).
- High levels of curiosity and motivation to stay across developments in digital media and marketing (required).
- Interest in exploring how emerging technologies-including AI-can create value in media planning and execution (required).
- A proactive, detail-oriented approach with the ability to manage multiple campaigns and priorities (required).
- Bonus scheme
- Uncapped holiday allowance
- Enhanced pension scheme
- Private healthcare
- Life assurance
- Income protection
- £1,000 annual self-development learning fund
- Invest via the Flutters Sharesave Scheme
- Enhanced parental leave
Flutter UK & Ireland is the UK and Ireland division of Flutter Entertainment, the world's leading online sports betting and iGaming company. It brings together some of the biggest brands in the betting and gaming industry, including Betfair, Paddy Power, Sky Betting & Gaming and tombola. The division employs thousands of colleagues across hundreds of teams, creating entertainment for millions of customers each week. Headquartered in Leeds, it operates as part of the wider Flutter group, which is listed on the New York and London stock exchanges.