Head of Insights
This role is responsible for turning data, research, market intelligence, customer behaviour, product usage, and industry trends into clear, actionable insights that can be used across marketing, sales, product, communications, and leadership.
You'll work closely with product marketing, Sales Marketing, communications, growth marketing, field marketing, product, sales, and leadership to ensure insights are not just interesting, but useful, differentiated, and commercially impactful.
Insights Strategy
Develop and lead the insights strategy across priority business areas, customer segments, markets, and industry themes. Identify the most important questions the business needs to answer about customers, audiences, market trends, buyer behaviour, competitive dynamics, and product value. Build a roadmap for insights initiatives that support brand positioning, thought leadership, product marketing, sales enablement, demand generation, communications, events, and executive storytelling. Ensure insights activity is aligned to commercial priorities and helps the company create a stronger, more differentiated point of view in the market.
Research & Analysis
Lead quantitative and qualitative research initiatives that generate meaningful insights for the business. Analyze market data, customer data, audience behaviour, product usage, campaign performance, competitive activity, and industry trends to identify actionable patterns and opportunities. Partner with internal teams and external research partners where needed to design, execute, and interpret research programs. Bring rigor to how research is framed, conducted, analyzed, and translated into business recommendations.
Commercial Storytelling
Turn insights into clear, compelling stories that help customers, prospects, partners, media, and internal stakeholders understand market opportunities and business value. Partner with Product Marketing and Sales Marketing to incorporate insights into sales narratives, pitch decks, one-pagers, customer presentations, category stories, proof points, and objection handling. Work with Communications to turn insights into thought leadership, media narratives, reports, bylines, speaking topics, executive commentary, and industry points of view. Help ensure insights are packaged in a way that is simple, credible, visually compelling, and commercially useful.
Thought Leadership & Market Point of View
Develop proprietary research, reports, trend analyses, and market perspectives that strengthen the company's position as a thought leader. Identify timely and relevant industry themes where the company can contribute a strong, differentiated point of view. Partner with communications, content, creative, product marketing, and leadership to bring insights-led stories to market through reports, events, media, social, webinars, customer meetings, and executive presentations. Ensure thought leadership is grounded in credible data, sharp analysis, and clear relevance to customer needs.
Sales & Customer Support
Support sales and customer-facing teams with insights that help open conversations, strengthen pitches, prove value, and respond to client questions. Partner with Sales Marketing to develop insights-led commercial materials that are easy for sales teams to use and relevant to customer priorities. Create audience, category, market, and customer insights that help sales teams tailor conversations to different buyer needs, verticals, and business challenges. Work with sales leadership and customer-facing teams to understand what insights are most useful in the market and where additional support is needed.
Cross-Functional Partnership
Act as a key partner to product marketing, Sales Marketing, communications, growth marketing, field marketing, product, sales, finance, and leadership. Help connect insights across different parts of the business so teams are working from a shared understanding of the market, customer needs, and business opportunities. Support major launches, campaigns, events, customer meetings, strategic planning, and executive narratives with relevant insights and analysis. Ensure insights are accessible, reusable, and connected to the broader marketing and commercial strategy.
Measurement & Impact
Establish clear ways to evaluate the impact of insights work across marketing, communications, sales, and business priorities. Track how insights are used in sales materials, campaigns, thought leadership, media, events, and customer conversations. Continuously improve the quality, relevance, and usefulness of insights based on feedback from internal teams and market response. Build a culture of evidence-based storytelling and insight-led decision-making across the marketing organization.
- Develop and lead the insights strategy across priority business areas, customer segments, markets, and industry themes.
- Identify the most important questions the business needs to answer about customers, audiences, market trends, buyer behavior, competitive dynamics, and product value.
- Build a roadmap for insights initiatives that support brand positioning, thought leadership, product marketing, sales enablement, demand generation, communications, events, and executive storytelling.
- Ensure insights activity is aligned to commercial priorities and helps the company create a stronger, more differentiated point of view in the market.
- Lead quantitative and qualitative research initiatives that generate meaningful insights for the business.
- Analyze market data, customer data, audience behavior, product usage, campaign performance, competitive activity, and industry trends to identify actionable patterns and opportunities.
- Partner with internal teams and external research partners where needed to design, execute, and interpret research programs.
- Bring rigor to how research is framed, conducted, analyzed, and translated into business recommendations.
- Turn insights into clear, compelling stories that help customers, prospects, partners, media, and internal stakeholders understand market opportunities and business value.
- Partner with Product Marketing and Sales Marketing to incorporate insights into sales narratives, pitch decks, one-pagers, customer presentations, category stories, proof points, and objection handling.
- Work with Communications to turn insights into thought leadership, media narratives, reports, bylines, speaking topics, executive commentary, and industry points of view.
- Help ensure insights are packaged in a way that is simple, credible, visually compelling, and commercially useful.
- Develop proprietary research, reports, trend analyses, and market perspectives that strengthen the company's position as a thought leader.
- Identify timely and relevant industry themes where the company can contribute a strong, differentiated point of view.
- Partner with communications, content, creative, product marketing, and leadership to bring insights-led stories to market through reports, events, media, social, webinars, customer meetings, and executive presentations.
- Ensure thought leadership is grounded in credible data, sharp analysis, and clear relevance to customer needs.
- Support sales and customer-facing teams with insights that help open conversations, strengthen pitches, prove value, and respond to client questions.
- Partner with Sales Marketing to develop insights-led commercial materials that are easy for sales teams to use and relevant to customer priorities.
- Create audience, category, market, and customer insights that help sales teams tailor conversations to different buyer needs, verticals, and business challenges.
- Work with sales leadership and customer-facing teams to understand what insights are most useful in the market and where additional support is needed.
- Act as a key partner to product marketing, Sales Marketing, communications, growth marketing, field marketing, product, sales, finance, and leadership.
- Help connect insights across different parts of the business so teams are working from a shared understanding of the market, customer needs, and business opportunities.
- Support major launches, campaigns, events, customer meetings, strategic planning, and executive narratives with relevant insights and analysis.
- Ensure insights are accessible, reusable, and connected to the broader marketing and commercial strategy.
- Establish clear ways to evaluate the impact of insights work across marketing, communications, sales, and business priorities.
- Track how insights are used in sales materials, campaigns, thought leadership, media, events, and customer conversations.
- Continuously improve the quality, relevance, and usefulness of insights based on feedback from internal teams and market response.
- Build a culture of evidence-based storytelling and insight-led decision-making across the marketing organization.
- Significant experience in insights, research, strategy, analytics, market intelligence, or related roles (required).
- Experience in B2B technology, sports, media, advertising technology, data, SaaS, betting, or related industries (preferred).
- Proven ability to turn data and research into compelling business narratives and actionable recommendations (required).
- Strong understanding of qualitative and quantitative research methods (required).
- Experience supporting sales, marketing, communications, thought leadership, and executive storytelling (required).
- Ability to work with multiple data sources and identify meaningful patterns, trends, and opportunities (required).
- Strong writing, presentation, and storytelling skills (required).
- Experience working with senior stakeholders and cross-functional teams (required).
- Comfortable operating in a fast-moving, global, matrixed environment (required).
- The annualized base salary for this role ranges from $170,000 to $200,000 USD.
- Eligibility for additional variable compensation and equity.
- Eligibility to take part in Genius Sports Group's benefits plan.
- Support for employee wellbeing and helping you grow your skills, experience and career.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.