Middle Media Buyer
Description
This role exists to scale our market presence and drive high-quality lead generation. You’ll help us hit aggressive growth targets by owning the entire media lifecycle-from strategic channel selection to the final click and conversion.
Responsibilities
- Own the end-to-end media strategy across Meta, LinkedIn, Google, and DSPs to ensure our brand is where our audience lives.
- Partner with the Marketing Manager to translate business goals into high-performing campaign structures and KPIs.
- Audit market trends and competitor movements to identify untapped opportunities in high-risk or niche B2B sectors.
- Ship data-driven ad placements, managing significant budgets with a relentless focus on ROI and efficient fund allocation.
- Measure real-time performance using GA4 and platform analytics, pivoting strategies instantly when data reveals a bottleneck.
- Scale winning campaigns while ruthlessly cutting underperforming spend to maintain a lean, high-impact engine.
- Simplify complex datasets into actionable insights through regular performance reports that tell a story, not just list numbers.
- Negotiate with media vendors to secure premium placements and better rates, maximizing the impact of every dollar spent.
Requirements
- 4+ years of hands-on media buying experience (Agency background is a massive plus).
- You understand the long-tail conversion cycle and how to reach professional decision-makers.
- Deep technical mastery of Google Ads, LinkedIn Ads, and Meta Ads Manager.
- You’ve navigated the complexities of regulated or high-risk industries and know how to get ads approved where others fail.
- You don’t just "look" at data; you use GA4 and platform tools to drive 10% MoM improvements.
- Upper-intermediate or higher (you’ll be communicating across global markets).
- Experience with DSPs and Programmatic buying.
- Creative copywriting skills for ad testing.
- Bachelor’s degree in Marketing or Advertising.
Benefits
- Annual budget for Cafeteria: Sports, Medical, Mental health, Home office, Languages.
- Paid maternity/paternity leave + monthly childcare allowance.
- 20+ vacation days, unlimited sick leave, emergency time off.
- Remote-first + tech support + coworking compensation.
- Team events (online/offline/offsite).
- Learning culture with internal courses + growth programs.
About GR8 Tech
GR8 Tech is a business-to-business iGaming software provider headquartered in Limassol, Cyprus, supplying sportsbook and casino platform technology to operators. It is the rebranded B2B arm of Parimatch Tech, spun out from the consumer Parimatch brand in 2023. The company's modular platform supports millions of active users across more than 40 countries, maintained by a team of over 900 specialists. GR8 Tech focuses on high-performance, scalable sportsbook and gaming infrastructure.