CRM Manager
The CRM Manager will be responsible for designing, launching, and optimising end-to-end CRM journeys, including welcome promotions, retention, and reactivation campaigns across multiple channels. The role involves owning and executing a localised CRM strategy focused on increasing player lifetime value, retention, and reducing churn. The successful candidate will define and evolve customer segmentation to enable highly targeted promotions and collaborate with the product team to integrate gamified features into the CRM lifecycle.
This position requires a data-driven approach to propose, test, and scale new promotional mechanics and communication strategies. The CRM Manager will oversee campaign planning and execution, ensuring high quality and performance while translating key performance metrics into actionable insights to improve bonus efficiency and overall communication strategy.
- Design, launch, and optimize end-to-end CRM journeys (Welcome Promotions, Retention or Reactivation campaigns) across multiple channels.
- Analyze standard CRM metrics and improve them.
- Own and execute a localized CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn.
- Define and evolve customer segmentation (behavioral, value-based, lifecycle) to enable highly targeted promotions.
- Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle.
- Propose, test, and scale new promotional mechanics, offers, and communication based on data.
- Own campaign planning and execution across channels, ensuring high quality, consistency, and performance.
- Deep dive into key CRM performance metrics.
- Translate data into actionable insights to improve communication strategy and bonus efficiency.
- Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
- 1-2 years of experience in CRM, Gamification, Retention, Product Marketing, or a similar role within iGaming (required).
- Strong understanding of player lifecycle, retention mechanics, and bonus systems (required).
- Experience working with segmentation and player data (required).
- Analytical mindset with ability to translate data into actionable insights (required).
- Experience designing promotions, missions, tournaments, or loyalty programs (required).
- Comfortable working with BI tools, spreadsheets, and reporting (required).
- Creative, out-of-the-box thinking (required).
- Strong communication and execution skills (required).
- Ability to manage multiple priorities (required).
- Data-driven mindset (required).
- High ownership: you take responsibility for outcomes, not just tasks (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.