Head of CRM
Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Develop and execute CRM strategy for a specific LATAM market; Own the full player lifecycle: onboarding, retention, reactivation, VIP; Implement advanced player segmentation based on behavioral and financial data; Manage multi-channel communications (email, SMS, push, in-app, etc.); Manage and develop the CRM team; Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR; Collaborate closely with BI, Marketing, Product, and VIP teams; Communicate with external partners.
- Develop and execute CRM strategy for a specific LATAM market.
- Own the full player lifecycle: onboarding, retention, reactivation, VIP.
- Implement advanced player segmentation based on behavioral and financial data.
- Manage multi-channel communications (email, SMS, push, in-app, etc.).
- Manage and develop the CRM team.
- Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR.
- Collaborate closely with BI, Marketing, Product, and VIP teams.
- Communicate with external partners.
- 5+ years of experience in CRM, with a strong focus on retention and customer lifecycle management (required).
- 2+ years of experience leading CRM teams or managing CRM functions (required).
- Strong understanding of player lifecycle, retention strategies, and engagement mechanics (required).
- Hands-on experience with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar solutions (required).
- English proficiency at an intermediate level or higher (required).
- Proven experience working with LATAM markets (required).
- Spanish language proficiency would be considered a strong advantage (nice-to-have).
- Strategic and commercially minded leader with the ability to drive CRM growth and retention performance (required).
- Data-driven decision maker with a strong focus on measurable business impact and continuous optimization (required).
- Proven people management experience, with the ability to build, develop, and lead high-performing teams (required).
- Strong stakeholder management, communication, and prioritization skills, thriving in a fast-paced and dynamic environment (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.