Product Content Manager
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Manage, optimize, and arrange casino content based on data; Develop and maintain a content calendar; Improve casino UX and UI to increase conversion of lobbies; Increase profitability of Casino and Sportsbook products through content optimization and personalization; Manage SDUI and personalized product experiences for different player segments; Collaborate with Casino Team, CRM, Gamification, BI & Analytics, Design, and Product teams; Manage product content localization and translation processes; Optimize registration, onboarding, and conversion funnels through content and UX improvements; Run various A/B tests by changing the UX of main site pages.
- Manage, optimize, and arrange casino content based on data.
- Develop and maintain a content calendar.
- Improve casino UX and UI to increase conversion of lobbies.
- Increase profitability of Casino and Sportsbook products through content optimization and personalization.
- Manage SDUI and personalized product experiences for different player segments.
- Collaborate with Casino Team, CRM, Gamification, BI & Analytics, Design, and Product teams.
- Manage product content localization and translation processes.
- Optimize registration, onboarding, and conversion funnels through content and UX improvements.
- Run various A/B tests by changing the UX of main site pages.
- 2+ years of experience in Product Content, Product Operations, Casino Operations, or Product Management within iGaming (required).
- Strong understanding of Casino and Sportsbook products (required).
- Experience working with game providers, casino content, and product merchandising (required).
- Experience conducting A/B tests and making data-driven decisions (required).
- Strong analytical skills and understanding of product KPIs (required).
- Experience working with CMS, content management tools, or SDUI solutions (required).
- Understanding of player lifecycle, retention, and engagement mechanics (required).
- Experience working with analytics tools (Tableau, Power BI) (required).
- Strong ownership and accountability (required).
- Data-driven thinking (required).
- Creativity and customer-centric thinking (required).
- Ability to work independently in a fast-paced environment (required).
- Proactive approach to problem-solving (required).
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.