Publishing Team Lead
We are looking for a strong and experienced team leader to lead, scale, and optimize our publisher relationships and manage the Publishing Team. This is a high-impact leadership role, responsible for managing key publisher relationships and driving the overall growth of team performance. The ideal candidate brings a strong sales and business development background preferred igaming and mobile affiliation, with the ability to proactively identify business growth opportunities, negotiate strong partnerships, and apply a sales mindset across all aspects of the team’s work.
- Lead and develop the Publishing team ensuring strong accountability, ownership, and continuous improvement across all team members.
- Set clear KPIs and performance targets and actively track progress to ensure alignment with company goals.
- Coach and mentor the team on sales approach, negotiation skills, and effective partner management.
- Improve internal processes and workflows to increase efficiency, scalability, and execution quality.
- Own and drive performance across all publisher activities, with a strong focus on profitability, traffic quality, and scalability.
- Analyze performance data and translate insights into actions that directly impact growth and optimization.
- Work cross-functionally (AdOps, BI, Product, Finance) to improve tracking, efficiency, and overall performance.
- Drive growth strategy across publisher partnerships, identifying and unlocking new opportunities across geos, channels, and verticals.
- Lead negotiations with key publishers to secure high-value, scalable deals that support long-term revenue growth.
- Build and maintain strong relationships with strategic publishers, personally manage top-tier accounts, and represent the company externally (events, conferences, outreach).
- Minimum 3 years experience in a Publishing Team Leader or similar role is a must
- 3-5 years experience working with publishers, in-app traffic, and MMPs (AppsFlyer, Adjust, Branch, Singular, Kochava) is a must
- 3–5+ years of business development experience with in-app traffic and digital/performance marketing
- Experience in iGaming or affiliate marketing is a strong advantage
- Proven ability to build and execute growth plans for existing partners
- Strong negotiation, communication and relationship-building skills
- Sales-driven mindset with strategic thinking and hands-on execution
- Data-driven approach with the ability to analyze and optimize performance
- Competitive salary and performance-based incentives
- A collaborative and energetic team culture
- Onsite lunch provided by the company
- Mobile network plan as part of the company bundle
- Gym membership
- Health and dental insurance
- Team-building activities and company events
MediaTroopers is a digital advertising and affiliate marketing company that helps online advertisers expand their audiences internationally. Headquartered in Philadelphia, it focuses on performance marketing and customer acquisition for the iGaming industry, among other sectors. The company connects advertisers with targeted audiences across multiple markets.