Country Manager Sweden
We are strengthening our presence across Sweden and seeking a Country Manager with proven iGaming or Betting experience to drive our growth strategy in these dynamic markets. This role requires a strong commercial mindset and a deep understanding of the Swedish market to adapt global strategies and build local relationships. You will be responsible for the P&L, leading a local team, and orchestrating campaigns to build brand authority and player loyalty.
- Own full P&L responsibility and define a clear growth roadmap for Sweden.
- Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
- Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
- Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximise growth potential.
- Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
- Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
- Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.
- 2+ years in iGaming or betting. Preferably on the operator side. (required)
- 1+ year in a Country Manager position in iGaming (required)
- Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies. (required)
- Deep understanding of Swedish player profiles, competitive landscape, and marketing channels. (required)
- Native Swedish speaker, fluent in English (required)
- Outstanding stakeholder management and leadership skills. (required)
Medier is a creative marketing agency that takes a holistic, data-driven approach across the marketing landscape. Headquartered in Limassol, Cyprus, it offers expertise in digital and social media, PR, event management, influencer collaborations and network engagement, crafting campaigns tailored to each client's needs. The agency brings together marketers, brand storytellers, media buyers and international partners, guided by award-winning specialists. Medier serves clients including those in the iGaming sector.