Country Manager - Cyprus
Novibet is seeking a Country Manager in Cyprus to join our Commercial team. If you're a strategic leader ready to drive sustainable growth and own Novibet’s local commercial, marketing, and operational footprint, this is the perfect next step for your career. As a Country Manager you will act as the primary market authority for Cyprus, directly influencing product prioritization, brand strategy, and regulatory positioning, with high visibility to the Group’s senior leadership.
- Own the Cyprus P&L end-to-end: revenue, margin, marketing investment, and cost base.
- Develop and execute the annual commercial plan (budget, forecasts, channel mix, product roadmap priorities) in partnership with the HQ team.
- Translate group-level strategy into Cyprus-specific market execution, with clear OKRs and resource allocation.
- Monitor performance daily/weekly/monthly against KPIs and proactively reallocate resources to protect or accelerate targets.
- Lead and oversee all acquisition channels: performance marketing, affiliates, SEO/organic, ATL, and local partnerships.
- Drive FTD growth while maintaining cost efficiency (CPFTD) within approved budget bands.
- Identify and exploit untapped segments or verticals to expand the player base.
- Own and evolve the Cyprus brand narrative and media presence.
- Oversee CRM and lifecycle management to maximise player LTV across all segments.
- Define and execute VIP strategy in Cyprus, working closely with the Group VIP team to retain and grow high-value player relationships.
- Drive reactivation performance and proactively manage churn indicators.
- Act as the voice of the Cyprus market internally: surface product gaps, UX friction, and localization needs to the Product and Tech teams.
- Prioritize and advocate for Cyprus-specific product enhancements with a clear commercial rationale.
- Ensure localization of promotions, content, payment methods, and customer communication.
- Build productive relationships with the regulator and act as the company’s market representative when required.
- Collaborate with Legal and Compliance to anticipate regulatory changes and adapt commercial plans accordingly.
- Provide structured weekly and monthly reporting to the HQ covering revenue performance, KPI dashboards, market intelligence, and strategic initiatives.
- 5+ years in iGaming, sports betting, or adjacent high-growth digital sectors; direct country or market P&L experience required.
- Demonstrable history of driving NGR growth, FTD acquisition, and retention performance at a market level.
- Must be able to speak to specific commercial outcomes owned.
- Proven experience managing a full P&L, including budgeting, forecasting, and variance analysis at market or divisional level.
- Strong understanding of the Cyprus market, competitive landscape, consumer behavior, regulatory environment (HGA), and payment ecosystem.
- Experienced leading cross-functional teams without direct authority; able to align, influence, and hold accountability across CRM, Marketing, VIP, and Product.
- Attractive salary and bonus scheme
- Group health & medical insurance package
- All the tools you need for your role
- Focused career development, performance management, and training opportunities
- Free access to our in-house gym to keep you energized
- Shuttle buses & Carpooling options
- A welcoming, international, and multicultural team
- Exciting events, sports, and team-building activities
Novibet is an established GameTech company operating across Europe (Greece, Ireland, Cyprus and Finland), the Americas (Brazil, Mexico, Chile and Ecuador) and New Zealand. Founded in 2010, it provides online sports betting and gaming entertainment to a growing international customer base. The company runs its own proprietary betting platform, which it continually develops to keep pace with industry trends. Novibet employs more than 1,000 people, with tech hubs in Greece and Malta, and is headquartered in San Gwann, Malta.