Product Analyst
You are part of the Product Analytics department, within the wider Product Team, and actively enable data-driven decisions across all product verticals, including Account, Payments, Sportsbook, Casino, and Growth. You own product performance by defining success per product, feature, and initiative, and translating product intent into clear, measurable KPIs. You analyze end-to-end user journeys to identify friction points, drop-offs, and opportunities for improvement. You act as a trusted partner to Product, creating a continuous feedback loop that replaces opinion-driven discussions with evidence-based product iteration. You partner with User Research to combine quantitative with qualitative insights, deepening understanding of user behavior and decision-making. You collaborate with BI, Data, Digital, and Tech teams to ensure trusted data foundations, aligned metrics, and scalable dashboards, while partnering with Commercial and CRM teams to turn product insights into revenue impact. You design, analyze, and interpret product experiments (e.g. A/B tests), defining success metrics and ensuring results meaningfully inform product direction.
- Own product performance by defining success per product, feature, and initiative.
- Translate product intent into clear, measurable KPIs.
- Analyze end-to-end user journeys to identify friction points, drop-offs, and opportunities for improvement.
- Act as a trusted partner to Product, creating a continuous feedback loop that replaces opinion-driven discussions with evidence-based product iteration.
- Partner with User Research to combine quantitative with qualitative insights, deepening understanding of user behavior and decision-making.
- Collaborate with BI, Data, Digital, and Tech teams to ensure trusted data foundations, aligned metrics, and scalable dashboards.
- Partner with Commercial and CRM teams to turn product insights into revenue impact.
- Design, analyze, and interpret product experiments (e.g. A/B tests), defining success metrics and ensuring results meaningfully inform product direction.
- A degree in a STEM or other quantitative field (e.g. Computer Science, Engineering, Mathematics, Statistics, Economics), or equivalent practical experience. (required)
- 2–5 years of hands-on experience in Product or Data Analytics within a B2C digital product environment, operating close to Product and contributing to product growth. (required)
- Ability to translate product and business questions into analytical problems, using NSM methodology to define success metrics, deliver insights and guide product decisions. (required)
- Proven experience tracking and analyzing user behavior, funnels, cohorts, and journeys, with a solid understanding of how product changes impact engagement, retention, and conversion. (required)
- Proficiency in SQL and comfort working with raw data to validate metrics and collaborate effectively with Data and BI teams. (required)
- Working knowledge of Python (or similar scripting languages) for deeper analysis or light automation beyond dashboards. (required)
- Experience with product analytics and BI tools (e.g. Amplitude, FullStory, Google Analytics, Looker, Tableau or similar) to explore data and investigate product performance. (required)
- A collaborative mindset, comfortable working across Product, BI, Data, Digital, CRM, and User Research teams. (required)
- Strong communication skills, able to clearly present insights and recommendations to both technical and non-technical stakeholders. (required)
- A strong sense of curiosity and product thinking are essential. (required)
- Familiarity with AI-assisted tools (e.g.Claude) to enhance analysis workflows is a plus. (nice-to-have)
- Exposure to the betting industry is a plus. (nice-to-have)
- Competitive Compensation: Attractive salary and bonus scheme
- Group health & medical insurance package
- All the tools you need for your role
- Focused career development, performance management, and training opportunities
- Shuttle buses & Carpooling options
- A welcoming, international, and multicultural team
- Exciting events, sports, and team-building activities
Novibet is an established GameTech company operating across Europe (Greece, Ireland, Cyprus and Finland), the Americas (Brazil, Mexico, Chile and Ecuador) and New Zealand. Founded in 2010, it provides online sports betting and gaming entertainment to a growing international customer base. The company runs its own proprietary betting platform, which it continually develops to keep pace with industry trends. Novibet employs more than 1,000 people, with tech hubs in Greece and Malta, and is headquartered in San Gwann, Malta.