Social Media Specialist
As a Social Media Specialist at Novibet, you will play a key role in driving and managing our brand's presence across all social media platforms, ensuring that our online community remains highly engaged through dynamic, sports-driven content.
- Manage and grow our social media channels (Instagram, TikTok, Twitter/X, Facebook, etc.)
- Create and execute a comprehensive content calendar
- Produce engaging content, including posts, stories, short videos, and real-time reactive content around sports events and trends
- Manage comments, DMs, and mentions to boost engagement and drive a community-first approach
- Moderate the community, handle user feedback, and identify/nurture brand superfans
- Identify and evaluate micro-influencers, primarily within the sports and lifestyle space
- Outreach and build relationships with creators, handling briefings, coordination, and follow-ups
- Track deliverables and timelines, evaluating the performance of partnerships (engagement, reach, conversions)
- Follow the latest sports news and translate moments into relevant content and campaign ideas
- Participate in live activations (e.g., matches, events) to capture authentic, on-the-ground content
- Monitor KPIs, provide actionable reporting, and continuously test new content formats
- Bachelor’s degree in Marketing, Communications, or a related field (required)
- 2+ years of proven experience in social media and community management (required)
- Solid understanding of the influencer landscape, with a focus on micro-creators (required)
- Excellent knowledge of social media platforms, algorithms, and current trends (required)
- Strong interest in and solid knowledge of sports and sports culture (required)
- Previous experience in sports, betting, gaming, or entertainment is highly desirable (preferred)
- Excellent written and verbal communication skills in both Greek and English (required)
- Familiarity with influencer management tools and platforms will be considered a plus (nice-to-have)
- Basic content creation and video editing skills (e.g., CapCut, Canva) are considered an asset (nice-to-have)
- A solid understanding of performance metrics, data tracking, and optimization is highly appreciated (required)
- Competitive Compensation: Attractive salary and bonus scheme
- Health insurance: Group health & medical insurance package
- Top-Notch Equipment: All the tools you need for your role
- Career Growth: Focused career development, performance management, and training opportunities
- Alternative Transportation: Shuttle buses & Carpooling options
- Free access to our in-house gym to keep you energized
- Inclusive Environment: A welcoming, international, and multicultural team
- Engaging Activities: Exciting events, sports, and team-building activities
Novibet is an established GameTech company operating across Europe (Greece, Ireland, Cyprus and Finland), the Americas (Brazil, Mexico, Chile and Ecuador) and New Zealand. Founded in 2010, it provides online sports betting and gaming entertainment to a growing international customer base. The company runs its own proprietary betting platform, which it continually develops to keep pace with industry trends. Novibet employs more than 1,000 people, with tech hubs in Greece and Malta, and is headquartered in San Gwann, Malta.