Marketing Manager, Social
The Social Manager is a key member of the Performance Marketing team and is responsible for defining and executing the paid social strategy across all product verticals. This role will own channel performance, innovation, and execution, ensuring social remains a scalable, efficient, and insight-led acquisition engine. You will be responsible for turning audience insights into performance-driving strategies, partnering closely with creative to build best-in-class social-first experiences, and supporting priority internal campaigns. You are highly analytical, deeply curious, and comfortable operating at the intersection of data and creativity. This role will begin as a highly autonomous individual contributor and will evolve into a people management role as the team scales.
- Lead the development and execution of the paid social strategy across platforms such as Meta, TikTok, Snapchat, Reddit, and emerging channels.
- Own full-funnel social performance, from prospecting through retargeting and reactivation.
- Drive creative testing frameworks in partnership with the creative team, including formats, messaging, hooks, and storytelling approaches.
- Support priority internal campaigns, product launches, and seasonal moments with bespoke social strategies.
- Build and manage scalable campaign structures, automation, and best practices.
- Own forecasting, budget management, and performance pacing.
- Partner with analytics to define channel KPIs, build dashboards, and generate insights.
- Establish and maintain a robust test-and-learn environment to drive continuous improvement.
- Monitor platform updates, competitive activity, and cultural trends to inform innovation.
- Develop playbooks, documentation, and processes to support future team growth.
- Prepare the channel for scale, including eventual people leadership.
- Bachelor’s degree
- 5+ years of experience in paid social and performance marketing.
- Deep understanding of platform algorithms, bidding strategies, and creative best practices.
- Strong analytical and problem-solving skills.
- Comfortable working both strategically and in hands-on execution.
- Strong collaborator, particularly with creative and analytics teams.
- Highly adaptable and able to thrive in a fast-paced environment.
- Innovative thinker who looks beyond the competitive set for inspiration.
- Experience with app campaigns highly desired
- Experience in regulated industries, gaming, or high-growth environments is a plus.
- Prior people management experience not required but highly valued.
- Must be Canada-based; fully remote eligible.
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements
Penn Interactive is the online gaming arm of PENN Entertainment, one of the largest regional casino operators in the United States. Headquartered in Philadelphia, it runs PENN's digital sports betting and online casino products, including theScore Bet and the Hollywood Casino online brands. The business previously operated the ESPN Bet sportsbook under a partnership with ESPN, which ended in late 2025. Penn Interactive combines proprietary technology - including theScore media platform - with PENN's nationwide casino network across North America.
