Performance Team Lead
Developing a performance strategy for all business units. Creating and maintaining a channel catalog (channels, platforms, conditions, performance). Creating monthly, quarterly, and annual media plans. Allocating budgets between channels and business units. Monitoring performance: CPL, CPA, ROI, CR, etc. Optimizing costs and improving channel efficiency. Setting up a transparent planning and reporting system + setting up KPIs and OKRs. Building and prioritizing hypotheses, A/B testing. Building and developing a channel analytics system. Working with end-to-end analytics (channel → lead → conversion). Preparing regular reports (monthly/quarterly). Developing and strengthening relationships with influencers and media outlets, negotiating improved terms, launching special projects and native integrations. Building and developing a performance team: recruiting, onboarding, team development, monitoring workload and performance. Optimization of internal team processes (media plans, reports, campaign launches). Task setting, monitoring of completion and deadlines. Cross-team collaboration with clients: marketing manager, business team, and resource teams: design, content, production, etc.
- Developing a performance strategy for all business units.
- Creating and maintaining a channel catalog (channels, platforms, conditions, performance).
- Creating monthly, quarterly, and annual media plans.
- Allocating budgets between channels and business units.
- Monitoring performance: CPL, CPA, ROI, CR, etc.
- Optimizing costs and improving channel efficiency.
- Setting up a transparent planning and reporting system + setting up KPIs and OKRs.
- Building and prioritizing hypotheses, A/B testing.
- Building and developing a channel analytics system.
- Working with end-to-end analytics (channel → lead → conversion).
- Preparing regular reports (monthly/quarterly).
- Developing and strengthening relationships with influencers and media outlets, negotiating improved terms, launching special projects and native integrations.
- Building and developing a performance team: recruiting, onboarding, team development, monitoring workload and performance.
- Optimization of internal team processes (media plans, reports, campaign launches).
- Task setting, monitoring of completion and deadlines.
- Cross-team collaboration with clients: marketing manager, business team, and resource teams: design, content, production, etc.
- 3+ years of experience in performance marketing, affiliate marketing, media buying, or digital marketing. (required)
- Experience managing a team of 3+ people, including task delegation, performance monitoring, and team development. (required)
- Hands-on experience with paid acquisition channels, including Telegram, media buying, native advertising, influencer marketing, partnerships, and special projects. (required)
- Strong understanding of key marketing metrics, including CPL, CPA, CPC, CPM, Conversion Rate (CR), and ROI. (required)
- Solid understanding of unit economics, including CAC, LTV, and channel payback periods. (required)
- Experience in media planning and budget allocation across multiple acquisition channels. (required)
- Proficiency in analytics and reporting tools such as Tableau, Google Sheets, Bitly, Similarweb, and Ahrefs. (required)
- Experience collaborating with cross-functional teams, including PR, SMM, Digital Marketing, Content, Design, and other stakeholders. (required)
- Proven track record of launching, optimizing, and scaling advertising campaigns. (required)
- Experience working closely with Sales teams to align marketing and revenue goals. (required)
- Understanding of the iGaming, affiliate marketing, or other high-risk industry verticals. (preferred)
- Proven experience building and/or scaling a performance marketing team from scratch. (preferred)
- Hands-on experience working with Telegram media channels and Telegram Ads, with Telegram as a primary acquisition channel. (preferred)
- Established network of media, channel, and affiliate partner contacts. (preferred)
- Experience launching and managing special projects, sponsorships, and native advertising integrations. (preferred)
- Experience implementing and managing OKR and KPI frameworks. (preferred)
- Experience automating reporting processes and operational workflows. (preferred)
- Experience collaborating with influencers within the iGaming, high-risk, and fintech sectors. (preferred)
- Systems thinking, ability to build processes (nice-to-have)
- Ownership and responsibility for results (nice-to-have)
- Ability to prioritize and protect team resources (nice-to-have)
- Communication at the stakeholder level (nice-to-have)
- Ability to make decisions based on data (nice-to-have)
- Proactivity and growth orientation (nice-to-have)
- Ability to quickly adapt to work situations (nice-to-have)
- Leadership and team development (nice-to-have)
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.