CRM Manager
Ready to level up your career? Playtech Managed Services is looking for a proactive CRM Manager. On this position you will be managing a team of executives and creatives. You will be responsible for contributing to CRM strategy, leading the delivery of CRM, campaigns and engagement activities.
- Support and assist the Head of CRM in all duties and responsibilities, acting as deputy when required.
- Serve as the primary point of contact for campaign briefs, ensuring clarity and timely execution.
- Lead, mentor, and develop junior CRM executives, fostering growth and performance excellence.
- Manage the end-to-end multi-channel CRM process, including quality assurance and performance evaluation.
- Drive conversion of registered customers into paying customers, optimizing engagement strategies.
- Implement and maintain automated lifecycle campaigns to reduce churn and maximize player value.
- Plan and execute promotional calendars and CRM strategies, aligning with stakeholders and budget requirements.
- Collaborate closely with technical, product, QA, and customer service teams to ensure seamless delivery.
- Oversee CRM bonus costs, ensuring optimal resource allocation for campaigns.
- Ensure all CRM activities comply with industry regulations, licensing requirements, and responsible gaming policies.
- Coordinate with relevant departments to deliver high-quality campaigns, boosting loyalty and revenue from existing customers.
- Maintain brand tone and deliver exceptional customer service across all CRM touchpoints.
- Stay informed on market standards and retention trends, applying best practices to enhance performance.
- Achieve monthly retention performance targets, driving measurable results.
- Analyze customer data and recommend actionable strategies to achieve desired outcomes.
- Track key performance indicators and report campaign results to stakeholders with clear insights.
- Produce regular and ad-hoc performance analyses (daily, monthly, quarterly, annual) on CRM operations, making recommendations to maximize revenue potential.
- Have proven experience in CRM management, with at least 2–3 years in the online sportsbook and/or casino industry.
- Possess detailed knowledge of CRM strategies, processes, and initiatives that drive engagement and retention.
- Demonstrate expertise in executing CRM lifecycles and activities, ensuring seamless customer journeys.
- Communicate effectively in English, with excellent written and verbal skills.
- Show strong presentation abilities, confident in presenting to all levels of the organization
- The chance to work with cutting-edge technology and innovative projects.
- Employees' health and wellbeing through comprehensive health and dental insurance plans, life insurance, MultiSport card, employee assistance program and food, travel and wellness allowances.
- Work-life balance by providing 25 days of paid annual leave, allowing you to relax and recharge.
- Continuous growth with company-sponsored seminars, training programs, social activities, and events, guiding your professional journey and helping you achieve your career goals.
- Celebrating life events with additional bonuses such as newlywed, and baby bonuses.
Playtech plc is one of the world's largest gambling technology companies, providing software, platforms and content to online and land-based operators. Founded in 1999 and registered in the Isle of Man, it supplies casino, live casino, sportsbook, bingo and poker products, along with its IMS player-management platform. The company also runs B2C operations, most notably the Snaitech business in Italy. Listed on the London Stock Exchange, Playtech employs thousands of people across offices worldwide.
