Head of CRM
As Head of CRM, you will lead the strategic planning, design, and execution of our customer communications programme across all outbound channels and brands - spanning conversion, retention, and reactivation. You will own the performance and optimisation of the CRM programme, ensuring it delivers against business objectives while remaining customer-centric and protecting the health of our channels and growing database. Leading a London-based team of six (ranging from junior executives to managers), you will have the scope and support to meaningfully enhance the impact and effectiveness of CRM across the wider business. You will take a data informed approach, reviewing performance regularly, identifying optimisation opportunities, and championing both incremental improvements and innovative strategic initiatives to improve engagement and results. With multiple brands, verticals, and markets, sophisticated use of data and dynamic content is critical. We are looking for a technically strong marketer with hands on experience in Salesforce Marketing Cloud (SFMC) and ideally Adobe Campaign. You should be comfortable working with HTML emails, advanced segmentation and suppression logic, and have experience launching new brands including IP warm ups. Experience within a multi brand, multi market organisation is highly desirable. At this level, we expect you to be the subject matter expert deeply committed to customer centricity, invested in developing your team, and technically capable of delivering excellence.
- Lead, support, and develop a team of six
- Own relationships, performance, and budgeting for all CRM systems and agency partners
- Develop and execute multichannel CRM campaigns (email, SMS, push notifications, in app messaging), ensuring relevance and performance
- Oversee the full customer lifecycle, delivering optimisation across acquisition, retention, and reactivation
- Use data and reporting to inform both strategic direction and tactical improvements
- Collaborate with marketing, product, affiliate, and other cross functional teams to deliver projects aligned with business objectives
- Support growth across new verticals, markets, and the core lead generation business
- Ensure compliance with regulatory and licensing requirements across all regions
- Act as the voice of the customer within the organisation
- 7-8+ years of CRM experience
- Experience managing and developing teams of three or more
- Strong attention to detail and a high standard of work quality
- Hands-on experience with Salesforce Marketing Cloud
- Working knowledge of HTML for email
- Solid understanding of segmentation strategies, suppression logic, and waterfall approaches
- Experience building processes and documentation
- Strong end-to-end project management skills
- Good understanding of email deliverability best practices
- Experience across email, SMS, and WhatsApp channels
- Highly analytical and comfortable working with complex data
- Excellent written and verbal English communication skills, including newsletter copywriting
- Able to manage multiple priorities and adapt thoughtfully in a busy, deadline-driven environment
- Collaborative, cross-functional team player who builds strong relationships across departments
- Comfortable navigating pressure and delivering to a high standard
- Collaborative and grounded - you value your team, your customers, and the perspectives of those around you
## Desirable
- Exposure to Adobe Campaign
- Experience launching new brands
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Paid for AI Subscription (Claude / ChatGPT / Gemini)
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Quantum is a performance-driven affiliate marketing and digital comparison company that connects global brands with high-intent consumers. Headquartered in London, it builds data-driven comparison services and campaigns designed to be measurable, optimised in real time and scalable. The company combines in-house technology, full-stack analytics and a compliance-first approach to operate in regulated and high-growth sectors. Quantum aims to help users make faster, smarter buying decisions while driving growth for its partners.
